Industry News & Press Releases

Media planners expect to maintain or grow spend in DOOH and digital place based advertising
By Laurie Fullerton, February 8th, 2017

Planners expect to continue their current level of spending on digital place-based (DPB) and digital-out-of-home (DOOH) or increase it over the next three years, a new industry survey has found.

The Digital Place Based Advertising Association's (DPAA) eighth annual survey of media

DPAA’s Eighth Annual Survey of Media Planners Identifies Mobile and Programmatic as Key Opportunities for DPB/DOOH Revenue Growth
February 8th, 2017

NEW YORK, Feb. 8, 2017 – The Digital Place Based Advertising Association’s (DPAA) eighth annual survey of media planners identifies the growing importance of digital place-based (DPB) and digital out-of-home (DOOH) media in today’s advertising ecosystem, punctuated by the increased focus

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Verifone Media Announces Four New Content Partnerships on Pump Media Network
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Growth surpasses 166MM+ impressions and aligns with expanded digital content strategy

New York (February 7, 2017) - Verifone Media, the nation’s largest video network at the gas pump, has announced partnership agreements with new content providers on its national Pump Media network with What’s Trending, TheDaily411,

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Magnetic 3D launches Glasses-Free 3D Out-of-Home Media Platform in NYC in partnership with Cross River Network
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Next Generation “Immersive 3D” advertising solution to debut at New York Waterway Terminals
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NEW YORK, NY – January 26, 2017

Magnetic 3D, the leader in glasses-free 3D solutions for the professional display market and experiential marketing

PlaceIQ Joins Digital Place Based Advertising Association

 

NEW YORK, NY, Jan. 18, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities using location data and insights, has joined the rapidly growing trade marketing association.



For more than six years, PlaceIQ has provided

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ICE District announces PATTISON as Exclusive Digital Sales Agent


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(Edmonton, AB) – Oilers Entertainment Group today named PATTISON Outdoor Advertising as exclusive sales agent for ICE District out-of-home digital advertising. PATTISON is Canada’s largest out-of-home advertising provider and leader in digital advertising.

The initial phase of ICE District’s digital deployment includes two spectacular

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Mobiquity Networks Joins Digital Place Based Advertising Association
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 NEW YORK, Jan. 4, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that Mobiquity Networks, the largest network of retail mall mobile advertising beacons in the U.S. and a wholly owned subsidiary of Mobiquity Technologies, Inc. (OTCQB:MOBQ), has joined

The 4th Annual @DPPAorg Curated #CES2017 Experience
Maddie Cotterill, December 15th, 2016

The Digital Place Based Advertising Association (DPAA) is gearing up for its fourth annual private, curated, multi-day #CES2017 experience in Las Vegas, starting on January 2, 2017.

The custom-tailored, member-only trip is being expanded this year in terms of participants as well as activities.

For the first time, the DPAA excursion will include two

DOOH Companies Positioned to Lead "Smart Cities" Initiatives
BY BARRY FREY       

DECEMBER 15, 2016

One of the major themes of the Digital Place Based Advertising Association's Video Everywhere Summit in October was the powerful, synergistic relationship between digital out-of-home (DOOH) media and mobile. DOOH is the media category uniquely not threatened by mobile. In fact, the two media activate and enhance

PATTISON Outdoor Advertising is proud to be an official sponsor of the 2017 Great Canadian Sales Competition.

TORONTO, ON, November 15, 2016 – The Great Canadian Sales Competition (GCSC) is inviting post-secondary students to share their passion for selling and consider sales as a career opportunity, and PATTISON Outdoor Advertising is excited to be an official sponsor of this year’s competition.