Retail Media and How Brands Make Omnichannel Media Decisions
Omar Oakes, Editor, The Media Leader announced as speaker for DPAA Breakfast with Ad Leaders, September 17, Sanderson Hotel, London NEW YORK – September 11, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home...
Generative AI and DOOH: Displayce becomes the first advertising platform to use generative AI to create personalised DOOH strategies
France, 9 September 2024 - Displayce, the European leader in programmatic digital out-of-home (DOOH) advertising, marks a new milestone by becoming the first specialised platform to integrate generative artificial intelligence for recommending personalised DOOH...
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DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community while exploring the growing role of #DOOH in today’s Omnichannel mix
Membership in the global DPAA community brings many business acceleration benefits, including a wide array of products such as DPAA Short Connects interview series, DPAA Homeroom educational seminars, DPAA Town Hall private member events, DPAA DOOHDavos leadership seminars and DPAA Task Force special initiatives including our WE.DOOH women’s empowerment initiative.
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