DPAA Programmatic Standards
The Digital Place Based Advertising Association (DPAA) has been working with Prohaska Consulting and the digital place based/digital out of home industry to develop a standard practice for programmatic trading!
Media Rating Council Publishes Standards for Measurement of Digital Place Based Audiences
The Media Rating Council (MRC) has published standards for measurement of digital place-based audiences. The standards were nearly three years...
IN THE NEWS
DPAA IN THE NEWS
See what the industry is saying about DPAA. View a list of recent articles that include DPAA and our association …
NOVUS President Debbie Drutz to Chair DPAA’s WE.DOOH (Women’s Empowerment in Digital Out-of-Home) Initiative
NEW YORK, September 16, 2019- DPAA today announced that NOVUS President Debbie Drutz, a member of the DPAA Board…
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CASE STUDIES
We Drove A 10% Increase In App Use & Customer Activation
In an already saturated delivery service market, Postmates wanted to cut through the clutter rand reach consumers in a contextually relevant way.
EVENTS
UPCOMING EVENTS
View all of the upcoming events for DPAA and our partners.
DPAA represents the digital placed based industry by promoting its integral role in the “video everywhere” ecosystem. DPAA fosters collaboration between brands, agencies, DPB networks, content providers, research and ad tech firms.
