The Digital Place Based Advertising Association (DPAA) has been working with Prohaska Consulting and the digital place based/digital out of home industry to develop a standard practice for programmatic trading!
The Media Rating Council (MRC) has published standards for measurement of digital place-based audiences. The standards were nearly three years...
IN THE NEWS
See what the industry is saying about DPAA. View a list of recent articles that include DPAA and our association …
Bloomberg Media Rebrands TicToc to QuickTake by Bloomberg; Creates Expanded Digital Video Studio in Preparation for OTT Launch
Global video news network for the next generation to deliver more robust digital video offering tailored for social and…Read more
In an already saturated delivery service market, Postmates wanted to cut through the clutter rand reach consumers in a contextually relevant way.
DPAA represents the digital placed based industry by promoting its integral role in the “video everywhere” ecosystem. DPAA fosters collaboration between brands, agencies, DPB networks, content providers, research and ad tech firms.