Brand & Agency Leaders to Gather October 11 at DPAA Summit in New York City
DPAA Announces Date and Venue for Annual Global Summit WWW.DPAASUMMIT.COM New York, July 19, 2022 -- DPAA, the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, today announced...
LUMO rolls out latest progression in audience measurement for Digital Out-Of-Home
MEDIA RELEASE: Auckland – 3RD AUGUST, 2022: LUMO Digital Outdoor has continued its investment in OOH audience measurement with the announcement of its latest partnership with global outdoor analytics platform Quividi, which will take reporting accountability to new...
LIVE UPDATES
- DPAA member profile: DOOH ad management platform DoohClick
- Digital signage in several convenience stores in Taiwan was hacked with messages slandering visiting U.S. House of Representatives Speaker Nancy Pelosi (Focus Taiwan)
- OUTFRONT Revenue Up 32% in Q2 2022 to $450 Million, Driven by Higher Billboard Ad Rates (Billboard Insider)
- For the very first time, the DMEXCO conference in Cologne will host a DOOH Summit, September 21-22, 2022 (Media Update)
- Curbside And In-Store Pickup Waning In Popularity With US Shoppers (16:9)
- DPAA member profile: DOOH ad management platform DoohClick
- Digital signage in several convenience stores in Taiwan was hacked with messages slandering visiting U.S. House of Representatives Speaker Nancy Pelosi (Focus Taiwan)
- OUTFRONT Revenue Up 32% in Q2 2022 to $450 Million, Driven by Higher Billboard Ad Rates (Billboard Insider)
- For the very first time, the DMEXCO conference in Cologne will host a DOOH Summit, September 21-22, 2022 (Media Update)
- Curbside And In-Store Pickup Waning In Popularity With US Shoppers (16:9)
ABOUT US
DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community while exploring the growing role of #DOOH in today’s Omnichannel mix
Membership in the global DPAA community brings many business acceleration benefits, including a wide array of products such as DPAA Short Connects interview series, DPAA Homeroom educational seminars, DPAA Town Hall private member events, DPAA DOOHDavos leadership seminars and DPAA Task Force special initiatives including our WE.DOOH women’s empowerment initiative.
DPAA provides a forum for global collaboration between digital networks, ad tech firms, research companies, content providers, media agencies and advertisers. DPAA members have access to our extensive database of: research; best practices and case studies; tools for planning, training and forecasting; social media amplification and news circulation; insights on software and hardware solutions; and further integration into the global advertising ecosystem.
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