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The real power of community – Turning competitors into collaborators and challenges into opportunities. The future belongs to those who build bridges, not barriers!


-Barry Frey, President & CEO, DPAA Global

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Digital Place Based Advertising Association (DPAA) is the leading global trade marketing association driving the growth and digitization of out-of-home (OOH) media and its expanding role in today’s omnichannel advertising landscape. We serve as the vital connection point between digital out-of-home networks, brands, agencies, ad tech companies, and the broader advertising ecosystem.

Membership in the DPAA community accelerates business growth for companies, empowers individuals within those organizations, and strengthens the entire Digital-Out-of-Home industry. Our members gain access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others; DPAA private members-only events, DPAA Leadership Webinars and Women’s Empowerment sessions, and special curated industry event experiences.

Through fostering global collaboration and providing comprehensive resources, DPAA enables our community to navigate the evolving digital landscape while positioning out-of-home media as an essential component of modern marketing strategies.