DPAA Programmatic Standards

The Digital Place Based Advertising Association (DPAA) has been working with Prohaska Consulting and the digital place based/digital out of home industry to develop a standard practice for programmatic trading!

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Media Rating Council Publishes Standards for Measurement of Digital Place Based Audiences

The Media Rating Council (MRC) has published standards for measurement of digital place-based audiences. The standards were nearly three years...

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IN THE NEWS

DPAA IN THE NEWS

See what the industry is saying about DPAA. View a list of recent articles that include DPAA and our association …

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  • ISM Connect Joins DPAA

    NEW YORK, September 18, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future,…

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CASE STUDIES

We Drove A 10% Increase In App Use & Customer Activation

In an already saturated delivery service market, Postmates wanted to cut through the clutter rand reach consumers in a contextually relevant way.

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EVENTS

UPCOMING EVENTS

View all of the upcoming events for DPAA and our partners.

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DPAA represents the digital placed based industry by promoting its integral role in the “video everywhere” ecosystem. DPAA fosters collaboration between brands, agencies, DPB networks, content providers, research and ad tech firms.

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