WE.DOOH, powered by DPAA in partnership with Advance Women at Work, unites all people working across DPAA member companies and our ecosystem to advance gender equality.
We harness and celebrate the women of DPAA, encourage and push for more representation at the podium, on panels, at events, and strive to engage younger generations of women to get involved with Digital Out of Home and our extended ecosystem.
UPCOMING EVENT
Rising Star Award
The Rising Star Award encourages and recognizes emerging female leaders in Digital Out-of-Home (DOOH). DOOH is an ever-evolving industry, and the DPAA celebrates the contributions of the up & comers who drive ongoing growth.
Eligible nominees have not yet reached a position of VP or above, but their track-record reflects a strong career trajectory with influence beyond their years of experience. This is an opportunity to celebrate the go-getter who will become a catalyst for change in the industry and for female professionals.
The Unsung Hero Award
The Unsung Hero Award highlights those women whose work, activities or actions often go unseen or unhighlighted, but which have helped to advance DOOH. The individual may be a mom or someone with care responsibilities who is juggling her career and personal life whilst simultaneously pushing the industry forward, or the person who just quietly, efficiently and effectively gets things done. Use this opportunity to nominate those who don’t get in the industry press, don’t make the headlines but do great work.
Tell us why your nomination is a ‘hero’. What have they done to deserve the award and how are they making the industry better? Do they inspire others to also push forward?
Vanguard Award
The Vanguard Award is a beautifully experienced female, leading the way in developments and ideas in the Digital OOH industry. She is poised, recognized and known for her advancements. She is bright and curious and looks to advance women in our industry in addition to advancing our industry. Her experience is drawn from many different avenues and formats from traditional planning & buying & sales leadership to embracing technology & measurement. She’s passionate about her people and relishes in the excitement of new products and services in OOH. She’s supportive and friendly and embraces all women who want to learn and grow with her. She’s a dynamo that everyone loves being around. She’s our Vanguard.
Who is your Vanguard?? Tell us how she fits ours.
Nominees will be judged by DPAA’s WE.DOOH Advisory Board and one or more will be selected for each category above.
Winners will be recognized at the DPAA Global Video Everywhere Summit on October 14, 2025 at Pier 60 in New York City.
Subject Matter Expert
Jenn Willey, CEO of Wet Cement, leads WE.DOOH webinars, workshops and produces our Fearless in Five video series that gives quick business tips to women working in the industry. Advance Women at Work, a division of Wet Cement (www.wet-cement.com), supports business growth through gender equality program design and deployment to accelerate the advancement of women in business and empower men to become modern leaders.
Leadership
WE.DOOH is chaired by DPAA Board Member Debbie Benadiba. Debbie has provided strong leadership throughout her career and personal life at Rogers Communications, Bell Media, Novus Media, and Talon OOH Canada.
Special Initiatives Director
WE.DOOH is Directed by Alice Gogh, SVP of Strategy Innovation & Product, Captivate. Alice has provided strong leadership to friends and collegues throughout her career and personal life.
ADVISORY BOARD CHAIR
Debbie Benadiba
SPECIAL INITIATIVES DIRECTOR
Alice Gogh
CGO
Captivate
Rosie O’Meara
Chief Revenue Officer
GroundTruth
Maureen Geraghty
Managing Director
GroupM
Irina Zeltser
Beach Street
Communications
Joni Schmeichel
OOH Marketing
Strategy
Daktronics
Leslie Lee
VP, Marketing
Vistar Media
Kayla Caticchio
Content Marketing
Manager
Broadsign
Claudia B. Damas
CEO & Partner
Altermark
President
Vertical Impressions
Marci Weisler
Luba Giglia
Chief Operating Officer
Adomni
Helen Miall
Fearless in Five Videos
Fearless in Five videos share quick, easy tips you can take to achieve your potential. Each Fearless in Five episode helps you understand what 5 steps you can take to boost your confidence, communication and connections – all in two minutes!
Innovation Through Inclusivity
International Women’s Day
Weekly Structure
Flexibility
Networking
Board of Directors DPAA
Filler Language DPAA
Imposter Syndrome DPAA
Trends DPAA
Thought Leadership DPAA
Past Activities & Events
