Results from DPAA Omnichannel Decision Makers Study Presented at September 11 Webinar Event Open to Non-Members


NEW YORK – September 3, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today a special webinar event on September 11 at 1pm ET on the results of its 2024 Omnichannel Decision Makers Study.

NEW YORK—Premier out-of-home media company Branded Cities replaced a prominent video platform near New York City’s Bryant Park with EMPIRE™ Exterior video technology from SNA Displays. On 42nd Street’s busy commuter corridor between 6th and 7th, the LED spectacular reaches an estimated 3 million people per week.

“We are excited to have lit up our new Bryant Park Digital spectacular in

São Paulo, 12 August 2024 - Displayce, Europe's leading programmatic demand-side and data platform for digital out-of-home advertising, has taken another step forward in its international development by opening its first office outside Europe in São Paulo, Brazil. The company brings to the market its technological solutions and support to simplify the execution of digital out-of-home programmatic campaigns for advertisers

New outdoor advertising site, Bristol Approach Tower, was developed opposite Brabazon – the new neighbourhood for Bristol on the former Filton Airfield



Wildstone, the leading owner of outdoor media infrastructure across the UK and Europe, has unveiled a unique Concorde-inspired digital billboard at the heart of North Bristol’s world-leading aerospace, engineering and technology business cluster.

Located on the A38,

London, 6th August 2024 – Mass Media Outdoor Limited is excited to announce the rapid expansion of its digital roadside portfolio which will see existing bus shelters digitised and digital freestanding units installed across the South East. This significant development marks a major step forward in enhancing the company's digital offering and providing cutting-edge advertising solutions.



Expansion Details:

The first phase

Bordeaux, 1st July, 2024 - Displayce, the leading European programmatic platform for digital out-of-home (DOOH) advertising, announces a strategic partnership with Echo Analytics, a pioneer in geospatial data solutions. Displayce becomes the first DOOH DSP to integrate Echo Analytics' premium library of points of interest (POI), offering its users advanced and robust targeting capabilities based on location intelligence.






In an

Taps into Vistar’s Ad Server and SSP


New York, NY (June 11, 2024) – Bowling Center Television (BCTV), a leading digital out-of-home (DOOH) network, today announced a significant milestone: the installation of its 1,000th screen. This achievement solidifies BCTV as one of the fastest-growing DOOH networks in the United States. BCTV's footprint now spans numerous major Designated Market Areas (DMAs),

Agencies and Advertisers have been driving the demand for independent verification for greater confidence and transparency in their OOH investment.











Monday 10 June, New York: Award-winning adtech company Veridooh today announced a global partnership with Hivestack by Perion, a leading Global Full-Stack Digital Out-Of-Home (DOOH) Platform.

Through this partnership, Veridooh’s industry-leading independent verification technology becomes available to all buyers leveraging the

New solution makes it easy for advertisers to find and buy lower carbon emissions inventory for DOOH campaigns












New York & Tel Aviv- May 15, 2024 – Perion Network Ltd. (NASDAQ and TASE: PERI), a technology leader in connecting advertisers to consumers across all major digital channels, announced today the launch of Hivestack’s ‘Green Curated Deals’ innovative solution

Lemma’s transformed identity, inspired by mathematical roots, symbolizes its commitment to transparent demand and supply connections that enable programmatic innovation.




NEW YORK – Lemma, a leading omnichannel platform for emerging media, launched its new brand identity and logo, introducing a new visual identity that illustrates the company’s global evolution, expanded ad formats, and commitment to innovation within programmatic.



Since