Industry News & Press Releases

MEDIA RELEASE: Auckland – 3RD AUGUST, 2022: LUMO Digital Outdoor has continued its investment in OOH audience measurement with the announcement of its latest partnership with global outdoor analytics platform Quividi, which will take reporting accountability to new levels for New Zealand’s Digital Out-of-Home sector.



In an Australasian first, this partnership will use roadside-based cameras to apply real time audience

Campaign increased awareness of Michelin’s EV-specific tires by 70 percent
Perception of Michelin as an environmentally friendly brand increased by 38 percent


SAN FRANCISCO, CA (July 19, 2022) – Volta Inc. (NYSE: VLTA), an industry-leading electric vehicle (“EV”) charging network powering vehicles and commerce, partnered with Michelin North America, Inc. (OTCMKTS: MGDDY) to bring the mobility brand’s “Motion For Life” campaign

ChromeOS leader Naveen Viswanatha will discuss how to redefine customer experience through modern kiosk and signage solutions



NEW YORK, July 19, 2022 -- Questex’s Digital Signage Experience (DSE) today announces Naveen Viswanatha, head of product management for ChromeOS at Google will deliver a keynote address at the event, which takes place November 17-19, 2022, at the Las Vegas Convention Center

Solution helps media owners maximize monetization opportunities by consolidating demand from multiple supply-side partners 


Montreal, Canada– July 19, 2022 – Broadsign, the leading out-of-home (OOH) advertising platform, today released Broadsign Reach Header Bidder, a solution for Broadsign Reach users that enables media owners to consolidate and manage programmatic bids from multiple third-party supply-side-platforms (SSPs). Rather than the current practice of reserving

Expansion into International Markets and Accelerated Growth San Francisco, Calif. (July 14, 2022) – Firefly, the next-gen mobility advertising solution with best-in-class digital car top and in-car screens, announced today that it has officially expanded into international markets with the acquisition of London-based out-of-home company Ubiquitous, leading provider of UK taxi advertising throughout the main Cities in the UK.



Speaking

It’s well understood that advertising close to the point of sale, drives purchasing decisions. Street furniture is effective because it dominates in suburban areas, whilst zoning regulations preclude billboards and other OOH media types. What this means to advertisers is that street furniture reigns supreme in the suburbs, making it the ideal OOH format to reach consumers close to their

NEW YORK – July 11, 2022 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today that DoohClick, the out of home ad tech and media platform has joined the association. The announcement follows DoohClick’s recent entry into the North American and Asia markets

NEW YORK – July 5, 2022 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today that Lemma, one of the largest and fastest-growing programmatic DOOH platforms with a global presence and extensive connection across multiple DOOH screens & advertisers has joined the association.

Lemma

Focused exclusively on DOOH planning and buying, Adstanding launches today to connect advertisers with high-quality DOOH inventory across North America.


Toronto, ON – June 27, 2022 – With the goal of providing brand marketers and media buyers the easiest and quickest route to buying and launching creative, Atedra, a leading global provider of digital advertising solutions, today announced the launch

Activation unlocks access to thousands of Intersection screens located in high-density areas across the U.S. on Broadsign-supported DSPs 


New York, New York and Montreal, Canada– June 28, 2022 – Brands and media buying agencies around the world can now easily plan and execute ad campaigns on Intersection’s premium digital out-of-home (DOOH) inventory in top U.S. DMAs, courtesy of an expanded

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