Agency deepens commitment to U.S. following recent acquisitions
DPAA News & Press Releases
NEW YORK, September 9, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that NOVUS has joined the association.
Brand and Agency Leaders, Futurist, Media Analyst
and Social Media Influencer Headline Omnichannel Agenda
Registration Open for October 15 Event
at Sheraton New York Times Square
NEW YORK, September 3, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Australian-born Seedooh has joined its membership ranks.
Quividi, the leading audience & campaign intelligence platform for Digital Out of Home and admytv, an innovative US place-based DOOH ad-tech solution company, announce a partnership that will see admytv use Quividi’s Audience Measurement Platform (AMP’s) new Sampling & Extrapolation (S&E) product to provide audience data for its entire community of screens and trade its inventory programmatically.
Fundamental Patent Granted to AdMobilize; Locking Intellectual Property for DOOH’s Intersection of Audience Measurement and Programmatic Ad Serving.
Mesmerize, an out-of-home media company, has acquired Pharmacy Health Network, a digital network dedicated to retail pharmacies. Mesmerize will expand that network to doctors' offices and community based organizations.
TORONTO, AUGUST 8 – MiQ, Hivestack and Kinetic Canada have announced today their partnership in developing Canada’s first fully-integrated digital-out-of-home (DOOH) buying and planning tool. The collaboration aims to create a more efficient and easier way of buying and measuring out-of-home (OOH) media all within one consolidated dashboard.
Broadsign Reach and Place Exchange Integration Addresses DOOH Publisher and Digital Media Buyer Demand to Add Out-of-Home Inventory to Existing Digital Ad Buys
Vector Media specializes in data-driven, innovative large-format transit advertising, traditional out-of-home media and the creation of interactive brand experiences in 55 markets across the country. The company's current inventory of over 30,000 out-of-home faces includes public and private transit advertising, bulletins and street furniture.