New York City, – VIAVERDE, a leading international company in green infrastructure solutions, is pleased to announce the appointment of Don Allman as partner and Co-CEO of VIAVERDE USA. Allman will work alongside VIAVERDE’s founder, Fernando Ortiz Monasterio, to spearhead the company’s expansion into the United States, strengthening its global strategy to transform cities with sustainable and innovative solutions.

Known for its ability

18 November 2024, Sydney: Australian adtech company Veridooh has today announced a partnership with the Zuiver Group, marking its full expansion into the sophisticated Dutch OOH market.

In a market first, Zuiver Group’s clients will gain access to Veridooh’s 100% independent verification platform, offering unprecedented levels of transparency and accuracy in OOH campaign delivery.

Independent verification becomes available for all OOH campaigns

HOUSTON—Aldine Independent School District (ISD) recently unveiled major video technology at the newly renovated W.W. Thorne Stadium in north Houston. Courtesy of WJHW and LED video provider SNA Displays, highlights include a 76-foot endzone videoboard and 332 linear feet of LED ribbons.

The 10,000-seat artificial turf stadium is located just south of Beltway 8 a short distance from the George Bush

NEW YORK, October, 2024 -- Mesmerize, an MJH Life Sciences® brand and a leader in patient education at the point of care, today announced a new partnership with Good Neighbor Pharmacy®, national franchise for independent pharmacies powered by Cencora.



Through the partnership, Good Neighbor Pharmacy members now have access to a full suite of in-pharmacy technology and marketing solutions via

Last month, the Global OOH industry trade body, the DPAA, released its report into the media decision-making of omnichannel brand advertisers. The report paints a clear picture of an industry going through an exciting and generational shift as media owners and advertisers lean into the opportunities of programmatic buying and digital OOH.

But as an industry we should be clear-eyed about

Veridooh has been seeing increasing demand from agencies and brands for independent verification for greater confidence and transparency in their OOH investment




New York: Award-winning adtech company Veridooh has today announced a partnership with Place Exchange, a leading global Programmatic OOH Supply-Side-Platform (SSP). 



Through this partnership, Veridooh’s world-first SmartCreative verification technology is now available for all programmatic OOH buyers

Recipients Celebrated at DPAA Global Video Everywhere Summit October 15, NYC


NEW YORK – September 16, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today the recipients for its Leading Women in Digital Media Awards. The award series recognizes female leaders in various career and life stages who have demonstrated significant

France, 9 September 2024 - Displayce, the European leader in programmatic digital out-of-home (DOOH) advertising, marks a new milestone by becoming the first specialised platform to integrate generative artificial intelligence for recommending personalised DOOH strategies. After a year of research and development, Displayce is launching CampaignAI, an intelligent assistant designed to transform how advertisers and agencies design their DOOH campaigns.

As

Results from DPAA Omnichannel Decision Makers Study Presented at September 11 Webinar Event Open to Non-Members


NEW YORK – September 3, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today a special webinar event on September 11 at 1pm ET on the results of its 2024 Omnichannel Decision Makers Study.

NEW YORK—Premier out-of-home media company Branded Cities replaced a prominent video platform near New York City’s Bryant Park with EMPIRE™ Exterior video technology from SNA Displays. On 42nd Street’s busy commuter corridor between 6th and 7th, the LED spectacular reaches an estimated 3 million people per week.

“We are excited to have lit up our new Bryant Park Digital spectacular in