Industry News & Press Releases

Firefly Powers First-of-its-Kind Hologram Campaign to Celebrate the Launch of Hulu’s Animaniacs Reboot
The holographic activation, projected atop taxi and rideshare vehicles, featured the show’s characters in iconic locations across Los Angeles and New York


SAN FRANCISCO— Firefly officially launched a first-of-its-kind hologram campaign celebrating  the long awaited return of Animaniacs, now streaming on Hulu. Firefly’s award-winning street-level media network, powered Hulu’s holographic activation, featuring the

Deal Makes Lightbox the Exclusive Outside Advertising Sales Agent for WeWork




New York, NY – Lightbox OOH Video Network, a leading digital out-of-home media company, today announced the launch of a managed service partnership with WeWork that brings 300 locations into its network. The partnership will leverage WeWork environments for advertisers to reach business professionals in co-working spaces.



Lightbox

Montreal, Canada, Unterföhring, Germany (November 17, 2020) – Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company, today announced a new partnership with Goldbach Germany. This partnership provides advertisers with premium inventory in Germany that leverages the Hivestack Supply-Side Platform (SSP) and Exchange.



With this partnership, Goldbach Germany will also provide access to their DOOH networks

PEOPLE, Better Homes & Gardens, PARENTS, and Health Among Brands Debuting Video In Doctors’ Offices and Veterinarian Offices Nationwide


(NORWALK, CT and NEW YORK, NY; November 10, 2020)— Health Media Network (HMN), a leading Point of Care and OOH media company, and Meredith Corporation (NYSE: MDP) today announced a first-to-market strategic alliance that brings Meredith’s trusted content to doctors’ offices throughout the country. The new

Company reaches consumers through three indoor media networks and targeted media amplifications




NEW YORK, November 4, 2020 – DPAA, the leading global organization driving out-of-home into its digital future, announced today that UB Media has joined the association.



UB Media connects Canadians nationwide to the brands they love through powerful indoor media networks including Restobar, Cinema and Campus. On

Deal Strengthens Market Position for Both Companies Across North America


New York, NY – Lightbox OOH Video Network, a leading digital out-of-home media company, announced an acquisition by Cattri, a leading out-of-home technology company based in Mexico City. The deal, backed by PC Capital, a Mexican private equity firm specializing in growth equity investments, and Altum Capital, a Mexico City-based

Media City and Signpatico enthusiastically announce the strategic joining of networks and alignment of people, platforms and processes into a new brand; VENDO Media (“VENDO”).

VENDO is instantly Canada’s 3rd largest DOOH network offering over 240+ digital faces from coast to coast and growing! Further, we offer a robust Place Based Media & OOH Network, including a premium office tower,

Company provides on-premise media solutions that elevate customer experience


NEW YORK, October 15, 2020 – DPAA, the leading global organization driving out-of-home into its digital future, announced today, the third and final day of its annual Video Everywhere Summit, that Mood Media has joined the association.



Mood Media, headquartered in Austin, Texas, is the world’s leading on-premise and connected media

Largest Cinema Advertising Network in the U.S. Plans to Further Expand Beyond the Big Screen into the Hot DOOH Ad Sector




NEW YORK, October 14, 2020 – DPAA, the leading global organization driving out-of-home into its digital future, announced today at its annual Video Everywhere Summit that National CineMedia (NCM)’s new NCM /DOOH group has joined the association.



Colorado-based

October 2020 – Ultraleap launches an application – TouchFree - which will enable companies to seamlessly retrofit existing kiosks and touchscreens, moving consumer interactions with public screens into mid-air. Using Ultraleap’s camera module and hand tracking software alongside the application, touchless gesture control can be added to any screen to create a hygienic alternative.  
 

TouchFree provides touchscreen emulation by detecting a user’s hand in mid-air, converting it to an on-screen cursor, and supporting interaction methods that

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