Industry News & Press Releases



Bordeaux, 1st July, 2024 - Displayce, the leading European programmatic platform for digital out-of-home (DOOH) advertising, announces a strategic partnership with Echo Analytics, a pioneer in geospatial data solutions. Displayce becomes the first DOOH DSP to integrate Echo Analytics' premium library of points of interest (POI), offering its users advanced and robust targeting capabilities based on location intelligence.






In an

Taps into Vistar’s Ad Server and SSP


New York, NY (June 11, 2024) – Bowling Center Television (BCTV), a leading digital out-of-home (DOOH) network, today announced a significant milestone: the installation of its 1,000th screen. This achievement solidifies BCTV as one of the fastest-growing DOOH networks in the United States. BCTV's footprint now spans numerous major Designated Market Areas (DMAs),





Agencies and Advertisers have been driving the demand for independent verification for greater confidence and transparency in their OOH investment.











Monday 10 June, New York: Award-winning adtech company Veridooh today announced a global partnership with Hivestack by Perion, a leading Global Full-Stack Digital Out-Of-Home (DOOH) Platform.

Through this partnership, Veridooh’s industry-leading independent verification technology becomes available to all buyers leveraging the

Lemma’s transformed identity, inspired by mathematical roots, symbolizes its commitment to transparent demand and supply connections that enable programmatic innovation.




NEW YORK – Lemma, a leading omnichannel platform for emerging media, launched its new brand identity and logo, introducing a new visual identity that illustrates the company’s global evolution, expanded ad formats, and commitment to innovation within programmatic.



Since

StreetMetrics is bringing daily, data-driven insights to stationary OOH advertisers in top markets

BIRMINGHAM, AL, May 7, 2024 - StreetMetrics, a leader in Out-of-Home (OOH) media measurement, is pleased to announce the expansion of its platform. Initially entering the OOH market focused on measuring transit, StreetMetrics has expanded its renowned methodology to optimize both moving and stationary advertising campaigns,

Deal to broaden OOH specialty agency access to OutMoove’s flexible, targeted pDOOH campaign tools globally.


Montreal, Canada, and Amsterdam, the Netherlands - May 13, 2024 – Broadsign, developer of the leading out-of-home (OOH) advertising platform, today announced that it has acquired Netherlands-based digital OOH (DOOH) ad tech provider OutMoove. The transaction, which includes OutMoove’s business and DOOH demand-side

Latest Collaboration Allows Advertisers to Extend TikTok Campaigns to BCTV Bowling Center Screens Nationwide




NEW YORK, NY -- Bowling Center Television (BCTV), a leading digital-out-of-home/Connected TV (DOOH/CTV) television network, announced today a content partnership with TikTok as part of TikTok’s Out of Phone initiative.



Out of Phone is TikTok’s revolutionary out-of-home solution that extends the TikTok experience beyond

NEW YORK—SNA Displays has hired Barbara Barry to lead its sports division. Working out of the company’s New York headquarters, Barry joins the leading LED display manufacturer with an extensive career in collegiate and pro sports digital signage, having supported organizations such as the Los Angeles Lakers, Cleveland Cavaliers, Houston Rockets, Pittsburgh Penguins, Baltimore Orioles, Tennessee Titans, Seattle Seahawks, Orlando

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