Industry News & Press Releases

Transforming Dubai's Landscapes into Dynamic Media Destinations


Dubai, UAE, 19th February 2024 – Hypermedia, a prominent regional leader in Out-of-Home (OOH) media experiences and technology, has signed a groundbreaking Digital OOH media partnership with Nakheel, the world-leading master developer. This exclusive 10-year agreement, grants Hypermedia, a subsidiary of W Group Holding, media rights and development privileges for Nakheel's prestigious communities

New DOOH/CTV Television Network Premieres in New York, Philadelphia, Charlotte, and Tampa-St. Petersburg Embarking on 1,000 Bowling Center Installation Across the United States



New York, NY - January, 2024 – Bowling Center Television (BCTV), a leading digital-out-of-home/Connected TV (DOOH/CTV) television network developed through a collaboration between Strike Ten Entertainment (STE), the Bowling Proprietors' Association of America (BPAA), and Equity Sports

LANSING, MI—Michigan State University recently upgraded the in-bowl LED displays at the Jack Breslin Student Events Center with video technology from SNA Displays. The Breslin Center is home to the MSU men’s and women’s basketball teams as well as the Spartans’ volleyball program. The multipurpose arena has more than 16,000 seats and hosts a variety of events including commencement ceremonies,

OREM, UT and NEW YORK, NY, January 2024 — In a strategic move that reshapes the out-of-home (OOH) media landscape, Travel Plaza Media (TPM) forges an exclusive partnership with Adkom, appointing Adkom as its dedicated sales management group. This collaboration underscores TPM's commitment to elevating both programmatic and direct sales initiatives, leveraging Adkom's expertise to amplify impact.



Adkom's cutting-edge technology,




Company signs supply partners, including Clear Channel Sweden to deliver scale and precision for marketers in Sweden and globally


STOCKHOLM, SWEDEN, MONTREAL, CANADA (December 4, 2023) – Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today announced the launch of its operations in Sweden. Now for the first time, brands, agencies, omnichannel DSPs and media owners

A recent study by Beeyond Media emphasizes the substantial impact of OOH ads on consumer behavior. It underscores the effectiveness in boosting brand awareness, shaping purchase decisions, and driving physical sales. 


Miami, FL - November, 2023 - As brands and agencies gear up for the upcoming holidays and plan their 2024 advertising strategies, Out of Home should be on their

BIRMINGHAM, AL, November 14, 2023 --  StreetMetrics, the leader in out-of-home media measurement, announced today that Miami-based LED Truck Media selected it as their planning, measurement, and attribution solutions provider for their digital advertising fleet. With StreetMetrics, LED Truck Media will gain insights about their mobile digital billboards across the nation.



“LED Truck Media was one of StreetMetrics’ earliest clients

Campaigns honored in four categories – Purpose Driven, Most Creative, Best Use of Programmatic Tech and new category, Best CPG DOOH Campaign


NEW YORK – October 24, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced winners of the second annual DOOH-E Awards at

Miami, Florida – September 26th, 2023 – Beeyond Media, a leading programmatic Digital Out of Home (DOOH) advertising demand-side platform (DSP), today announced a major expansion of its advertising inventory. The DOOH company can now facilitate access to over 1 million premium digital billboards and screens. With this milestone, Beeyond Media emphasizes its commitment to delivering high-quality advertising opportunities, providing a

Revolutionary Platform Redefines Ad Tech Landscape by Empowering Businesses with Unprecedented Footfall Insights


[Berlin, 18.09.2023] - Adsquare, a leading location intelligence company, is proud to announce the imminent launch of its highly anticipated new platform, featuring an enhanced user interface and a groundbreaking addition: Location Analytics. This transformative offering is set to redefine how businesses harness the power of location

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