Industry News & Press Releases

Lemma’s transformed identity, inspired by mathematical roots, symbolizes its commitment to transparent demand and supply connections that enable programmatic innovation.




NEW YORK – Lemma, a leading omnichannel platform for emerging media, launched its new brand identity and logo, introducing a new visual identity that illustrates the company’s global evolution, expanded ad formats, and commitment to innovation within programmatic.



Since

StreetMetrics is bringing daily, data-driven insights to stationary OOH advertisers in top markets

BIRMINGHAM, AL, May 7, 2024 - StreetMetrics, a leader in Out-of-Home (OOH) media measurement, is pleased to announce the expansion of its platform. Initially entering the OOH market focused on measuring transit, StreetMetrics has expanded its renowned methodology to optimize both moving and stationary advertising campaigns,

Deal to broaden OOH specialty agency access to OutMoove’s flexible, targeted pDOOH campaign tools globally.


Montreal, Canada, and Amsterdam, the Netherlands - May 13, 2024 – Broadsign, developer of the leading out-of-home (OOH) advertising platform, today announced that it has acquired Netherlands-based digital OOH (DOOH) ad tech provider OutMoove. The transaction, which includes OutMoove’s business and DOOH demand-side

Latest Collaboration Allows Advertisers to Extend TikTok Campaigns to BCTV Bowling Center Screens Nationwide




NEW YORK, NY -- Bowling Center Television (BCTV), a leading digital-out-of-home/Connected TV (DOOH/CTV) television network, announced today a content partnership with TikTok as part of TikTok’s Out of Phone initiative.



Out of Phone is TikTok’s revolutionary out-of-home solution that extends the TikTok experience beyond

NEW YORK—SNA Displays has hired Barbara Barry to lead its sports division. Working out of the company’s New York headquarters, Barry joins the leading LED display manufacturer with an extensive career in collegiate and pro sports digital signage, having supported organizations such as the Los Angeles Lakers, Cleveland Cavaliers, Houston Rockets, Pittsburgh Penguins, Baltimore Orioles, Tennessee Titans, Seattle Seahawks, Orlando

Experienced SVP Bolsters Company Efforts to Deliver Successful, Targeted Client-Centric DOOH Advertising to Consumers


LITTLETON, CO; APRIL, 2024

AdXcelerant, a leader in providing Digital Advertising solutions for 17 years, is pleased to announce the hire of Rob O’Rourke to be the company’s Senior Vice President of Sales for its Digital Out of Home (DOOH) and Connected Television (CTV) product, AdXact. Rob

Berlin, 9th of April 2024 – It Works, a pioneering force in the advertising industry, is excited to announce its recent partnership with Adsquare, a global Location Intelligence Platform. This collaboration offers It Works' clients advanced audience targeting capabilities and precise footfall measurement to enhance their programmatic out-of-home campaigns.



Through this partnership, It Works gains access to Adsquare's audience scoring

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