Industry News & Press Releases

RESTON, Va., October 19, 2021 – Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with Trooh, a leading U.S. place-based media company connecting brands with millions of consumers on their daily journey out-of-home, to deliver reporting from Comscore’s digital out-of-home (DOOH) solution. Under the agreement, Trooh will receive reporting for their campus and

Shopper Intelligence Leader Beefing Up its DOOH Offering and makes Industry Appearance at Global Summit

NEW YORK – October 7, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that shopping intelligence leader and omni-channel media provider Catalina has joined the association.

Catalina enables brands and retailers

New Study from DPAA, Advertiser Perceptions, Indicates Advertisers’ Knowledge of DOOH and its benefits have increased in Past 18 Months

NEW YORK -- October 6, 2021 -- DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced initial results from its Digital Out of Home (DOOH) Thought, a startup that developed a platform for digital signage content management and performance marketing, presents the Displayforce Box. It’s a player which allows connecting a screen to the platform and get all the benefits of indoor video analytics and targeted advertisement in a few moments.

Displayforce Box has a built-in camera that impersonally analyzes visitors in real-time using anonymous

Survey Dates: Sept 7-9, 2021
Sample: 1,202 Respondents

Study Background:
As theaters closed their doors in mid-March 2020 and the country sheltered in place, we set out to create a baseline of measurement by which we could track over time the impact of the COVID-19 virus on our audience by surveying our online community of moviegoers, NCM’s Behind The Screens™ Community.
Since Wave

New reporting solution democratizes measurement for out-of-home advertising, making it as accountable and easy to measure as online media

Los Angeles, CA September 28, 2021 – Accretive Media (, a leader in out-of-home data and technology, today announced the launch of Accretive Outcomes™, a new solution that delivers highly effective and efficient measurement and attribution for the out-of-home advertising channel.



MONTREAL, September 27, 2021 UB Media expands their OOH presence with the acquisition of MaxTV Media, Canada’s largest national residential condo network, resulting in the addition of a fourth specialized network for the indoor place-based media company.
UB Media’s latest acquisition allows brands to tap into a unique urban audience in over 500 premium high rise condo buildings nationwide and over

New York, New York, Montreal, Canada - September 20, 2021 - Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas (CCOA), the U.S. based business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO): one of the world’s largest outdoor advertising companies. Through this new partnership, CCOA will

NCM partnered with Rival+Reach3 Insights, using their mobile chat platform, to survey moviegoers planning to see Shang-Chi and the Legend of the Ten Rings during its opening weekend to gauge the in-theater moviegoer experience.
RESPONDENTS: NCM Behind the Screens (BTS) Online Community Members & Rival+Reach3 Insights Network
DATE: September 2-6, 2021 | DEMOS: Adults 18+

This research confirms what we’ve always known: NOTHING

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