Industry News & Press Releases

New digital media company helping businesses and real estate owners generate new revenue streams from in-location digital advertising campaigns


NEW YORK – JUNE 8, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Smartify Media, a digital media and technology company generating advertising revenue

Former Chief Growth Officer RTBAsia will further accelerate Hivestack’s expansion in China
 

SHANGHAI, CHINA, MONTREAL, CANADA, May 21, 2021 - Hivestack, 巢仕达, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, today announced the appointment of Aileen Ku as General Manager, China, based in Shanghai.  Reporting to Troy Yang, Managing Director, North Asia, Ku will be responsible for driving

Holland’s latest and largest retail destination with over 280 stores, Westfield Mall of
The Netherlands is literally an architects’ dream. Sinuous white curves flow
horizontally like a huge silk shawl around the glass-skinned structure to create a
unique shopping experience.

With well over half a billion Euros spent on the redevelopment, Westfield needed a
safe pair hands for their visual display technology. Tried and trusted

Custom content series highlighting small businesses across the U.S. to millions of potential customers along the consumer journey


NEW YORK — May 4, 2021 — Captivate, North America’s leading location-based digital video network, today announced the Small Business Spotlight series in support of local U.S. businesses throughout the month of May. Small business owners can submit their story and ad

London / Toronto, 27 April 2021 - Atedra, a leading global provider of digital out-of-home (DOOH) advertising solutions, today announced its partnership with VIOOH, a leading global digital OOH marketplace.



This partnership gives agencies and advertisers access to inventory on the VIOOH marketplace, including US inventory from JCDecaux North America, and enables them to activate campaigns utilising Atedra data and

Premium In-Venue Video Platform to Deliver New Fan Content and Provides Universities with Access to Screenvision’s Cinema Advertising Network  
 

NEW YORK, N.Y. (April 14, 2021) – Screenvision Sports (SV Sports) today announced its entrance to college athletics via a relationship with Learfield IMG College. The multi-year agreement, which will kick off during the 2021 fall football season, will introduce first-of its-kind in-stadium

Outdoor Advertising Provider Joins Reach Platform to Broaden Media Buyer Access to OOH Inventory in the Middle East 


LEBANON and MONTREAL — April 12, 2021 — Pikasso and Broadsign today announced that they’ve teamed to bring Pikasso’s network of premium digital-out-of-home (DOOH) displays to the Broadsign Reach programmatic DOOH supply-side-platform (SSP). With Pikasso’s DOOH inventory on-boarded to Reach, which is integrated

New York, April 06, 2020 - BOLDSITE Media, the destination media company that creates boundless brand environments in high-traffic public spaces, has partnered with SNA Displays, a top-tier LED display manufacturer that has built some of the largest and most iconic LED video installations in the industry, and Quividi, the pioneer and world’s #1 audience and campaign intelligence platform for

New Partnership Powers Data-driven DOOH Campaigns for Advertisers
 

NEW YORK & MONTREAL, March 30, 2021 - Talon, a leading independent Out of Home (OOH) media specialist, today announced a North American partnership with Hivestack, a global ad tech leader in programmatic digital OOH (DOOH). The combination of Talon’s data technology and strategy-led OOH leadership and Hivestack’s global demand-side platform (DSP) capabilities

Companies integrate product streams to offer B2B marketers the ability to attribute Bombora Company Surge® to programmatic DOOH exposure
 

New York, UNITED STATES, Montreal, CANADA - March 24, 2021 - Hivestack, the global adtech leader in programmatic digital out-of-home (DOOH) advertising, has partnered with Bombora, the market leader in the B2B intent data space, to drive innovation in measurement for programmatic

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