São Paulo, 12 August 2024 - Displayce, Europe's leading programmatic demand-side and data platform for digital out-of-home advertising, has taken another step forward in its international development by opening its first office outside Europe in São Paulo, Brazil. The company brings to the market its technological solutions and support to simplify the execution of digital out-of-home programmatic campaigns for advertisers

New outdoor advertising site, Bristol Approach Tower, was developed opposite Brabazon – the new neighbourhood for Bristol on the former Filton Airfield



Wildstone, the leading owner of outdoor media infrastructure across the UK and Europe, has unveiled a unique Concorde-inspired digital billboard at the heart of North Bristol’s world-leading aerospace, engineering and technology business cluster.

Located on the A38,

London, 6th August 2024 – Mass Media Outdoor Limited is excited to announce the rapid expansion of its digital roadside portfolio which will see existing bus shelters digitised and digital freestanding units installed across the South East. This significant development marks a major step forward in enhancing the company's digital offering and providing cutting-edge advertising solutions.



Expansion Details:

The first phase

Bordeaux, 1st July, 2024 - Displayce, the leading European programmatic platform for digital out-of-home (DOOH) advertising, announces a strategic partnership with Echo Analytics, a pioneer in geospatial data solutions. Displayce becomes the first DOOH DSP to integrate Echo Analytics' premium library of points of interest (POI), offering its users advanced and robust targeting capabilities based on location intelligence.






In an

Taps into Vistar’s Ad Server and SSP


New York, NY (June 11, 2024) – Bowling Center Television (BCTV), a leading digital out-of-home (DOOH) network, today announced a significant milestone: the installation of its 1,000th screen. This achievement solidifies BCTV as one of the fastest-growing DOOH networks in the United States. BCTV's footprint now spans numerous major Designated Market Areas (DMAs),

Agencies and Advertisers have been driving the demand for independent verification for greater confidence and transparency in their OOH investment.











Monday 10 June, New York: Award-winning adtech company Veridooh today announced a global partnership with Hivestack by Perion, a leading Global Full-Stack Digital Out-Of-Home (DOOH) Platform.

Through this partnership, Veridooh’s industry-leading independent verification technology becomes available to all buyers leveraging the

New solution makes it easy for advertisers to find and buy lower carbon emissions inventory for DOOH campaigns












New York & Tel Aviv- May 15, 2024 – Perion Network Ltd. (NASDAQ and TASE: PERI), a technology leader in connecting advertisers to consumers across all major digital channels, announced today the launch of Hivestack’s ‘Green Curated Deals’ innovative solution

Lemma’s transformed identity, inspired by mathematical roots, symbolizes its commitment to transparent demand and supply connections that enable programmatic innovation.




NEW YORK – Lemma, a leading omnichannel platform for emerging media, launched its new brand identity and logo, introducing a new visual identity that illustrates the company’s global evolution, expanded ad formats, and commitment to innovation within programmatic.



Since

StreetMetrics is bringing daily, data-driven insights to stationary OOH advertisers in top markets

BIRMINGHAM, AL, May 7, 2024 - StreetMetrics, a leader in Out-of-Home (OOH) media measurement, is pleased to announce the expansion of its platform. Initially entering the OOH market focused on measuring transit, StreetMetrics has expanded its renowned methodology to optimize both moving and stationary advertising campaigns,

Deal to broaden OOH specialty agency access to OutMoove’s flexible, targeted pDOOH campaign tools globally.


Montreal, Canada, and Amsterdam, the Netherlands - May 13, 2024 – Broadsign, developer of the leading out-of-home (OOH) advertising platform, today announced that it has acquired Netherlands-based digital OOH (DOOH) ad tech provider OutMoove. The transaction, which includes OutMoove’s business and DOOH demand-side