Industry News & Press Releases
NEW YORK, July 20, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community and moving the industry to digital, announced today that Eastidea Integrated Solutions has joined the organization.
Headquartered in Shanghai, China, Eastidea offers AI-based digital signage solutions for retail, smart tech museums, supermarkets and all indoor industries. Eastidea facilitates in-elevator advertising
For the first time in the DOOH industry, brands will be guaranteed real-time impressions and complete campaign transparency when advertising on The Westfield Network, a state of the art, digital out-of-home media network located in Westfield shopping centers in the U.S., Unibail-Rodamco-Westfield (URW), announced today. Currently available across 471 digital media screens in 18 digitally powered centers, the network’s enhanced
TORONTO, July 15, 2020 –NOVUS Canada announced today that it has launched a brand extension, NOVUS EXTRA, and that the initiative’s first partnership is with Octopus Interactive, the largest network of rideshare entertainment screens in the United States. The announcement was made today at DPAA’s annual Video Everywhere Canada Summit.
NOVUS EXTRA will operate as a division of NOVUS
Partnership enables Quebecor to more effectively service advertisers across the province
MONTREAL, Canada – July 6, 2020 – Broadsign, the leading out-of-home (OOH) platform has been selected by Quebecor, Quebec’s leading communications, media and entertainment company, to power its digital out-of-home (DOOH) division. The partnership enables Quebecor to easily sell, manage and distribute content across its fleet of premium bus shelter
NEW YORK, June 24, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community, announced today that meldCX has joined the association.
The Australia-based company, which has a U.S. headquarters in Austin, Texas, provides out-of-home media owners, advertisers and retailers with a camera-based platform that creates trackable physical spaces.
Viana by meldCX is the latest offering within
Audio advertising tailored specifically for in-store retail environments can now be purchased on the largest programmatic OOH exchange
NEW YORK, NY - June 23, 2020 - Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and experience company, today announced its partnership with Vistar Media, the leading global provider of software for digital out-of-home (DOOH).
The partnership marks the first time that advertisers will
PATTISON Outdoor Advertising is proud to expand its Digital Residential Elevator Network in Montreal through new partnerships with Devimco Immobilier and La Presse. This expansion will include Montreal’s tallest residential project, the Maestria Condominiums.
Montreal, June 23, 2020 – PATTISON Outdoor Advertising, Canada’s largest Out-of-Home provider, is proud to announce it has partnered with Quebec-based real estate developer, Devimco
Group will Develop Programs and Recommendations to Help OOH Companies Implement Initiatives to Boost Minority Representation Across All Levels of the Industry
NEW YORK, June 22, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community, announced today that it has created a Diversity & Inclusion Advisory Board whose mandate is to develop programs and
This Live Zoom Event Will Focus on Re-Imagining OOH as the World ‘Re-Opens’
Discussion Topics Include Innovation, Location Data, Programmatic, OOH’s Increasing Role in Omnichannel Strategies, and More
NEW YORK, June 9, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community, announced today that its third annual Canada Summit will be held as a live
Video Event Enables Global Access to Important Issues for Management, Sales and Marketing as Pandemic Restrictions Begin to Lift
Speakers Include Financial Analyst from Bloomberg, Head of Media for Nestle Waters, Legendary TV News Anchor and Leading Advertising and Digital Media Attorney from Michelman & Robinson
NEW YORK, June 3, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media