Last month, the Global OOH industry trade body, the DPAA, released its report into the media decision-making of omnichannel brand advertisers. The report paints a clear picture of an industry going through an exciting and generational shift as media owners and advertisers lean into the opportunities of programmatic buying and digital OOH.

But as an industry we should be clear-eyed about

Veridooh has been seeing increasing demand from agencies and brands for independent verification for greater confidence and transparency in their OOH investment




New York: Award-winning adtech company Veridooh has today announced a partnership with Place Exchange, a leading global Programmatic OOH Supply-Side-Platform (SSP). 



Through this partnership, Veridooh’s world-first SmartCreative verification technology is now available for all programmatic OOH buyers

Recipients Celebrated at DPAA Global Video Everywhere Summit October 15, NYC


NEW YORK – September 16, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today the recipients for its Leading Women in Digital Media Awards. The award series recognizes female leaders in various career and life stages who have demonstrated significant

France, 9 September 2024 - Displayce, the European leader in programmatic digital out-of-home (DOOH) advertising, marks a new milestone by becoming the first specialised platform to integrate generative artificial intelligence for recommending personalised DOOH strategies. After a year of research and development, Displayce is launching CampaignAI, an intelligent assistant designed to transform how advertisers and agencies design their DOOH campaigns.

As

Results from DPAA Omnichannel Decision Makers Study Presented at September 11 Webinar Event Open to Non-Members


NEW YORK – September 3, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today a special webinar event on September 11 at 1pm ET on the results of its 2024 Omnichannel Decision Makers Study.

NEW YORK—Premier out-of-home media company Branded Cities replaced a prominent video platform near New York City’s Bryant Park with EMPIRE™ Exterior video technology from SNA Displays. On 42nd Street’s busy commuter corridor between 6th and 7th, the LED spectacular reaches an estimated 3 million people per week.

“We are excited to have lit up our new Bryant Park Digital spectacular in

São Paulo, 12 August 2024 - Displayce, Europe's leading programmatic demand-side and data platform for digital out-of-home advertising, has taken another step forward in its international development by opening its first office outside Europe in São Paulo, Brazil. The company brings to the market its technological solutions and support to simplify the execution of digital out-of-home programmatic campaigns for advertisers

New outdoor advertising site, Bristol Approach Tower, was developed opposite Brabazon – the new neighbourhood for Bristol on the former Filton Airfield



Wildstone, the leading owner of outdoor media infrastructure across the UK and Europe, has unveiled a unique Concorde-inspired digital billboard at the heart of North Bristol’s world-leading aerospace, engineering and technology business cluster.

Located on the A38,

London, 6th August 2024 – Mass Media Outdoor Limited is excited to announce the rapid expansion of its digital roadside portfolio which will see existing bus shelters digitised and digital freestanding units installed across the South East. This significant development marks a major step forward in enhancing the company's digital offering and providing cutting-edge advertising solutions.



Expansion Details:

The first phase

Bordeaux, 1st July, 2024 - Displayce, the leading European programmatic platform for digital out-of-home (DOOH) advertising, announces a strategic partnership with Echo Analytics, a pioneer in geospatial data solutions. Displayce becomes the first DOOH DSP to integrate Echo Analytics' premium library of points of interest (POI), offering its users advanced and robust targeting capabilities based on location intelligence.






In an