Industry News & Press Releases

COLUMBUS, OH—Nationwide Arena, home to the NHL’s Columbus Blue Jackets, continued a digital signage upgrade, recently adding more than 50 LED displays throughout the venue. All new video technology was provided by SNA Displays.

“Nationwide Arena, host to world-class events since 2000, is in need of major renovations, and the digital displays that SNA Displays installed helps provide a more modern-looking

Bridging the gap between offline and online brand messaging

New York, NY; San Francisco, CA – March 14, 2023 – Firefly, the nation’s fastest-growing mobility-based media company, announced the release of its OOH retargeting capabilities by partnering with Connected Media Ad-Tech vendor, Blue Bite.

OOH retargeting enables Firefly to remessage the mobile devices of users that have been exposed to

Focus Media Hong Kong to make its premium media inventory available for advertisers exclusively on the Hivestack Supply Side Platform (SSP)

HONG KONG, CHINA, MONTREAL, CANADA - March 9, 2023 - Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced an exclusive partnership with Focus Media Hong Kong Limited, a major DOOH

PITTSBURGH—Rivers Casino Pittsburgh upgraded its building façade with a large-format LED screen from SNA Displays. The digital screen was manufactured using SNA Displays’ EMPIRE™ Exterior line of LED video display technology and employs a 12 mm pixel pitch. Located in the city’s Northshore region near where the Ohio River splits, Rivers Casino offers hotel accommodations, dining, 24-hour gaming, live entertainment,

Latin America’s smart digital media network to offer its advanced suite of screen inventory to local and international advertisers via the Hivestack Supply Side Platform (SSP)

MEXICO CITY, MEXICO, MONTREAL, CANADA (March 1, 2023) - Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company today announced its partnership with Winkel Media, Latin America’s first smart

Largest OOH Network in UAE Joins the Association

NEW YORK – February 27, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today that W Group, along with its two entities Hypermedia and DigitAll, have joined the association.

W Group is a management holding company

TACOMA, WA—SNA Displays hired PJ Pedroni as its director of sales for the northwest United States. With an extensive background in out-of-home (OOH) advertising both in sales and management, Pedroni will work with prospective digital-out-of-home (DOOH) accounts as well as digital signage opportunities in the transportation sector.

Pedroni, who describes himself as a uniquely trained “old guard” OOH specialist, brings a

As the ad world steers into a new era of technological innovation, brands will be able to engage effectively with an evolving audience through billboard ads in the Metaverse.

Date – 15th Feb 2023 - Lemma, an independent supply-side platform for large format ads, has announced its partnership with Maxamtech Digital Ventures, launching its metaverse billboards to real-world digital out-of-home

Lemma, an independent Supply Side platform for large ad formats, has announced an integration with DAX, the pioneering digital advertising exchange created and operated by Global, the media & entertainment group and a leading outdoor company in the UK & Europe.

The integration will allow Lemma's international clients to programmatically activate digital outdoor campaigns on DAX’s inventory of over 20,00 digital

Holding Sway in A New Strategic Landscape for A Measurable Impact Magnification

Dubai, UAE – January, 2023

With Expo City Dubai officially opened last October, Hypermedia – a subsidiary of W Group – has been awarded Exclusive Out-Of-Home (OOH) Advertising Media Rights for the coming 10 years, remodeling the OOH scene in this tactical arena.

Hypermedia seized the opportune moment to expand its

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