Industry News & Press Releases

Extensive digital signage network converges with the Broadsign Reach programmatic DOOH platform, opening new doors for advertisers


TORONTO and MONTREAL — February 16, 2021 — Captivate and Broadsign today announced a collaboration that will expand programmatic access to Captivate’s far-reaching network of elevator and large format displays in highly-trafficked office buildings via the Broadsign Reach supply-side-platform (SSP). More than 1,800

In an exciting merger announced today, two of the Out-of-Home industry’s most innovative technology companies, Signkick and LiveDOOH, are set to combine their products, expertise and passion for Out-of-Home to become one powerhouse company with a global presence.

Sharing a vision for a more open, automated, smart and connected era of digital Out-of-Home, individually, the two companies have built products and partner connections coveted

DOOH Audience Planning Tool Combines Location and Consumer Data with Browsing Behaviour, Enhances Targeting and Measurement Capabilities.


TORONTO – January 27, 2021 – Captivate, North America’s leading location-based digital video network, has formed a strategic partnership with MiQ, a global programmatic media partner, to deepen Captivate’s audience targeting and measurement capabilities. This opportunity fills an addressability gap within the DOOH industry in

Global Appointment Underscores Importance of the Future of Identity in a Post-Cookie World for Programmatic DOOH


MONTREAL, CANADA (January 26, 2021) - Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, today announced the appointment of Louis-Philippe Denis as Global Chief Legal and Privacy Officer. Bringing 20 years of experience in corporate law and privacy to Hivestack,

The Canadian arm of Rouge Media, Rouge Media Group, has been

acquired by Rogers Sports & Media. Rouge Media Group launched in

2003 and has grown into a leading, placed based OOH company within

Canada and the US. Rouge Media operates static and digital based

signage within university and college campuses, resto-bars and salons.

Martin Poitras, CEO Rouge Media Inc states, “We are proud that

TORONTO December 16, 2020 -- Captivate, North America’s leading location-based digital video network, today announced the launch of Captivate | Ride — a strategic sales representation partnership with Portl Media, the in-car entertainment for the sharing economy. This new, exclusive partnership will leverage Portl Media’s growing network to help brands reach a valuable audience of young, high-earning consumers while they are

MONTREAL, December 2020 – Indoor media company UB Media has entered the programmatic space with over 1,000 DOOH faces of its national Restobar network inventory available on Broadsign, Hivestack and Vistar.
“Offering our national digital Restobar inventory on DOOH platforms provides greater access to programmatic buyers and advertisers alike,” said Lino Ricco, VP Business Development at UB Media. “We’re excited to

Firefly Powers First-of-its-Kind Hologram Campaign to Celebrate the Launch of Hulu’s Animaniacs Reboot
The holographic activation, projected atop taxi and rideshare vehicles, featured the show’s characters in iconic locations across Los Angeles and New York


SAN FRANCISCO— Firefly officially launched a first-of-its-kind hologram campaign celebrating  the long awaited return of Animaniacs, now streaming on Hulu. Firefly’s award-winning street-level media network, powered Hulu’s holographic activation, featuring the

Deal Makes Lightbox the Exclusive Outside Advertising Sales Agent for WeWork




New York, NY – Lightbox OOH Video Network, a leading digital out-of-home media company, today announced the launch of a managed service partnership with WeWork that brings 300 locations into its network. The partnership will leverage WeWork environments for advertisers to reach business professionals in co-working spaces.



Lightbox

Montreal, Canada, Unterföhring, Germany (November 17, 2020) – Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company, today announced a new partnership with Goldbach Germany. This partnership provides advertisers with premium inventory in Germany that leverages the Hivestack Supply-Side Platform (SSP) and Exchange.



With this partnership, Goldbach Germany will also provide access to their DOOH networks

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