4 Things To Know As Out-Of-Home Goes Programmatic
by Alison Weissbrot, February 15th, 2017

Billboards are lighting up with the promise of programmatic.

Out-of-home (OOH) is projected to grow almost 12% in spend by 2020 – faster than any other traditional media – thanks to opportunities in digital, according to the Outdoor Advertising Association of America. Digital OOH accounted for $2.7 billion in ad

Survey Identifies Mobile, Programmatic Growth Opportunities For Out-Of-Home
Toby Elkin, February 9th, 2017

A survey of media planners by the Digital Place Based Advertising Association (DPAA) found digital place-based (DPB) and digital out-of-home (DOOH) media as key growth opportunities in the current advertising ecosystem. The eighth annual survey identified the importance of reaching consumers outside the home, the disruption of television, a

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DPAA's Eight Annual Survey of Media Planners Identifies Mobile & Programmatic as Key Opportunities for DPB/DOOH Revenue Growth
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Digital screens outside the home along with location data on the rise 
Continued concerns about online advertising
 

NEW YORK, Feb. 8, 2017 – The Digital Place Based Advertising Association's (DPAA) eighth annual survey of media planners identifies the growing importance of

Media planners expect to maintain or grow spend in DOOH and digital place based advertising
By Laurie Fullerton, February 8th, 2017

Planners expect to continue their current level of spending on digital place-based (DPB) and digital-out-of-home (DOOH) or increase it over the next three years, a new industry survey has found.

The Digital Place Based Advertising Association's (DPAA) eighth annual survey of media

DPAA’s Eighth Annual Survey of Media Planners Identifies Mobile and Programmatic as Key Opportunities for DPB/DOOH Revenue Growth
February 8th, 2017

NEW YORK, Feb. 8, 2017 – The Digital Place Based Advertising Association’s (DPAA) eighth annual survey of media planners identifies the growing importance of digital place-based (DPB) and digital out-of-home (DOOH) media in today’s advertising ecosystem, punctuated by the increased focus

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Verifone Media Announces Four New Content Partnerships on Pump Media Network
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Growth surpasses 166MM+ impressions and aligns with expanded digital content strategy

New York (February 7, 2017) - Verifone Media, the nation’s largest video network at the gas pump, has announced partnership agreements with new content providers on its national Pump Media network with What’s Trending, TheDaily411,

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Magnetic 3D launches Glasses-Free 3D Out-of-Home Media Platform in NYC in partnership with Cross River Network
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Next Generation “Immersive 3D” advertising solution to debut at New York Waterway Terminals
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NEW YORK, NY – January 26, 2017

Magnetic 3D, the leader in glasses-free 3D solutions for the professional display market and experiential marketing

PlaceIQ Joins Digital Place Based Advertising Association

 

NEW YORK, NY, Jan. 18, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities using location data and insights, has joined the rapidly growing trade marketing association.



For more than six years, PlaceIQ has provided

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ICE District announces PATTISON as Exclusive Digital Sales Agent


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(Edmonton, AB) – Oilers Entertainment Group today named PATTISON Outdoor Advertising as exclusive sales agent for ICE District out-of-home digital advertising. PATTISON is Canada’s largest out-of-home advertising provider and leader in digital advertising.

The initial phase of ICE District’s digital deployment includes two spectacular

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Mobiquity Networks Joins Digital Place Based Advertising Association
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 NEW YORK, Jan. 4, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that Mobiquity Networks, the largest network of retail mall mobile advertising beacons in the U.S. and a wholly owned subsidiary of Mobiquity Technologies, Inc. (OTCQB:MOBQ), has joined