DPAA: In The News

June 17-21


NEW YORK – May 22, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced today a preliminary list of the leading brands and agencies joining DPAA members for a series of fireside chats and intimate meetings during the Cannes Lions Advertising Festival. For information about attending, accommodations, access to meetings,

NEW YORK – May 8, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced today the one-year Anniversary of its dedicated UK/Europe based operations. DPAA will celebrate the occasion with two events as it continues to invest in growing DOOH by having a physical presence in the UK and Europe to better

IPG Mediabrands NYC to Host Members Only Event


NEW YORK – March 4, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media, announced today its Member Town Hall to be held on March 13 at IPG Mediabrands offices in New York.



The DPAA Town Hall is a great opportunity to meet and hear

Launch event set for March 13





NEW YORK – Moving Out of Home Association (MOOHA), the marketing and advocacy organization developed to increase the visibility and convey the excitement of the growing moving OOH advertising sector to the greater OOH and advertising industry was announced today. MOOHA, part of DPAA’s Collective will feature a self-governing member base that includes

Coming off our very successful DPAA December events in NYC and London, I’m pleased to report that scores of DPAA members and brands joined us for a very frenetic, fact filled (and at times social) DPAA CES Experience!



Our members did an exceptional job of showcasing industry and individual company USPs in our interactive meetings with heads of brands and

Features Private Brand/Agency Firesides, Networking, DOOH Industry Opening Dinner, VIP Floor Tour


NEW YORK – December 13, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today it’s 2024 CES Curated Experience. The Experience includes private fireside chats with leading brands and agencies, an

Think Outside The Brand: How To Embrace A “Culture-First” Mentality In Today’s Fragmented Media Landscape


From building ideas that are “culture first” to reimagining the traditional agency/client models to embracing the power of organic earned and social media to establishing new content and media models, Todd Kaplan has re-defined what it means to be a successful brand marketer in the

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