DPAA: In The News

Coin counting machines now feature ad-enabled digital screens in 4,000 retail locations


NEW YORK – March 2, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Coinstar®, owner of self-service coin-counting kiosks found in retail stores, is now a member of the organization.



In

Association Expands Board of Directors with Senior Brand Executive Advisors


NEW YORK – February 24, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving Out of Home to digital, today announced the creation of its CEO Council. The group, consisting of ten brand-side executives, will advise and offer consultation to the

Iván Markman of Verizon Media and JC Conti of VIOOH Join DPAA Board


NEW YORK – February 2, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Iván Markman, Chief Business Officer at Verizon Media, and Jean-Christophe (JC) Conti, CEO of VIOOH, have joined the

Last Friday, January 15th within the “DOOH Connects: China conference”, DOOH industry experts from China and overseas shared their opinions, ideas, and experiences relating to the digital out-of-home advertising industry. The event has been hosted by DPAA (Digital Place-based Advertising Association) and Shanghai-based Eastidea company, a member of DPAA.

 
OOH is an active space and offers a variety of great environments

Guest Speakers Include Jessica Williams of Visa, Louisa Wong of Wavemaker, Joe Mandese of MediaPost, and Geetha Ranganathan of Bloomberg Intelligence
 

 

NEW YORK, December 1, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, will host its final DPAA Town Hall Member Meeting for 2020 on Tuesday, December 15

DPAA’s Final WE.DOOH Livestream Workshop of 2020 Slated for December 10

‘Champion Your Ideas, Move Your Mission Forward and Start the New Year Strong’




NEW YORK, November 18, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced today that its next WE.DOOH (Women’s Empowerment in Digital

NEW YORK, October 13, 2020 – DPAA, the leading global organization driving out-of-home into its digital future, announced today at its annual Video Everywhere Summit that Nandini Ramani, Chief Operating Officer of Outcome Health, has been voted onto the organization’s Board of Directors.



Ramani is a seasoned technologist with a career spanning both hardware and software for enterprise and consumer

‘With DOOH, You Can’ campaign emphasizes DOOH’s programmatic ability to reach returning audiences with real-time messaging and flexibility.




NEW YORK, October 12, 2020 – DPAA, the leading global organization driving out-of-home into its digital future, will announce tomorrow at its annual Video Everywhere Summit that it is  launching an ad campaign to support digital out-of-home (DOOH) advertising. The campaign breaks

Featuring Special Guest Jill Kelly, CMO, GroupM





NEW YORK, September 21, 2020 – DPAA, the leading global organization for all advertising and content outside the home, announced today that its next WE.DOOH (Women’s Empowerment in Digital Out-of-Home) workshop will focus on “Networking in the Zoom Age.” This free, livestreamed event, on Wednesday, Sept. 30 at 11am ET, will be open

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