DPAA: In The News

Eight in 10 Respondents to Recommend DOOH in Next Year, According to New Omnichannel Decision-Makers Study sponsored by Kochava


NEW YORK – July 11, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, has today unveiled its newest study on the state of the

2nd Annual Awards Progam Recognizes Outstanding Female Leadership


NEW YORK – July 1, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media, announced today that nominations are open for its annual Leading Women in Digital Media Awards. The awards program developed by WE.DOOH (the association’s Women’s Empowerment Initiative) recognizes outstanding female leadership at

NEW YORK – June 20, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced today it has engaged with a record number of members, brands, and agencies during this year’s Cannes Lions International Festival of Creativity.



Monday evening saw some 70+ DPAA members, brands, agencies and VIPs attend the Annual DPAA Kickoff

June 17-21


NEW YORK – June 3, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced today the full list of brand/agency meetings, and member networking events for its Curated Experience during Cannes Lions Advertising Festival. For information about attending, accommodations, access to meetings, DPAA OOH Industry dinner and cocktail events, registration

June 17-21


NEW YORK – May 22, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced today a preliminary list of the leading brands and agencies joining DPAA members for a series of fireside chats and intimate meetings during the Cannes Lions Advertising Festival. For information about attending, accommodations, access to meetings,

NEW YORK – May 8, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced today the one-year Anniversary of its dedicated UK/Europe based operations. DPAA will celebrate the occasion with two events as it continues to invest in growing DOOH by having a physical presence in the UK and Europe to better

IPG Mediabrands NYC to Host Members Only Event


NEW YORK – March 4, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media, announced today its Member Town Hall to be held on March 13 at IPG Mediabrands offices in New York.



The DPAA Town Hall is a great opportunity to meet and hear

Launch event set for March 13





NEW YORK – Moving Out of Home Association (MOOHA), the marketing and advocacy organization developed to increase the visibility and convey the excitement of the growing moving OOH advertising sector to the greater OOH and advertising industry was announced today. MOOHA, part of DPAA’s Collective will feature a self-governing member base that includes

Page 1 of 9 123489