DPAA: In The News

New Omnichannel Decision Makers Study from DPAA, Advertiser Perceptions and Rogers Sports & Media is first to survey Canadian market

New York, June 7, 2021 -- DPAA, the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, today announced that early results of its Canadian Omnichannel Decision Makers Study will

Brands and Agencies Discuss Growing Role of DOOH in CPG Marketing


NEW YORK – May 31, – DPAA, the global trade marketing association driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today the 2nd Digital Out-of-Home (DOOH) CPG Event with strategic partner Quotient (NYSE: QUOT), the leading digital media and promotions

DPAA will once again be at the Cannes Lions International Festival of Creativity with a group of c-level members. The DPAA delegation will enjoy private fireside chats with brand CMOs and agency leaders, dinners and networking events.

DPAA with Yahoo! will also be hosting the first Global DOOH cocktail reception at the festival on Tuesday, June 21 at 5 pm.





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T-Mobile, FanDuel, Cadillac, and LG Canada join Association’s Prestigious Advisory Group


NEW YORK – May 3, 2022 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media today and its growing role in the omnichannel mix, announced today the expansion of its Brand Board. The prestigious council, consisting of brand-side executives advises and offers consultation to

Google, Altermark join DPAA’s first Miami event


New York, March 29, 2022 -- DPAA, the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, today announced it will hold its first Miami and Latam event on April 19 at 5:00pm ET.



The event, LATAM DOOH, will focus on cross border

DPAA’s WE.DOOH (Women’s Empowerment In Digital Out-of-Home) program announces webinar on Mentorship and New Mentoring Program


New York, March 22, 2022 -- DPAA, the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, today announced it will hold its first 2022 WE.DOOH (Women’s Empowerment in Digital Out of Home) interactive

DPAA Town Hall Expert Speakers: Bloomberg, Microsoft, Wavemaker, MediaVillage Discuss Resilience and Growth of Out of Home Advertising




New York, February 28, 2022 -- DPAA, the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, today announced it will hold its first Town Hall meeting of the year on

Beaverton, Oregon , January 25, 2022 , The Neuron, a global programmatic Digital Out of Home (DOOH) DSP platform, today announced that it has joined the DPAA, the global trade marketing association, driving the growth and the digitization of Out-of-Home (OOH) media. The Neuron is fast becoming a leading player in providing data-led, cost-effective access to global premium inventory through

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