DPAA: In The News

4th Annual Event Ready to Welcome Global Audience


NEW YORK, May 12 — DPAA, the global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, announced today initial speakers for The Video Everywhere Canada Summit. Based on interest and strong support, the event has been expanded to two days. The livestreamed event will be

Association hosts industry’s first discussion on Clubhouse Platform on Cinema and Consumers coming out with ad leaders Screenvision and Canvas Worldwide


NEW YORK, April 2021 – DPAA, the leading global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, announced today the association and Digital Out-Of-Home (DOOH) industry’s first Clubhouse Chat set for

Speakers at member only event include GroupM, Xaxis, Anheuser-Busch
 

NEW YORK, February 09, 2021 – DPAA, the leading global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, announced today it will hold its first Member Town Hall of the year on March 25 at 11am EST.



DPAA’s Member Town Halls are designed to

First in series for 2021 to focus on work/life integration in today’s ‘always on’ Zoom era



Click here to Register.


NEW YORK, March 08, 2021 – DPAA, the leading global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, today announced its first WE.DOOH (Women’s Empowerment in Digital Out of Home) webinar event of the

Coin counting machines now feature ad-enabled digital screens in 4,000 retail locations


NEW YORK – March 2, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Coinstar®, owner of self-service coin-counting kiosks found in retail stores, is now a member of the organization.



In

Association Expands Board of Directors with Senior Brand Executive Advisors


NEW YORK – February 24, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving Out of Home to digital, today announced the creation of its CEO Council. The group, consisting of ten brand-side executives, will advise and offer consultation to the

Iván Markman of Verizon Media and JC Conti of VIOOH Join DPAA Board


NEW YORK – February 2, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Iván Markman, Chief Business Officer at Verizon Media, and Jean-Christophe (JC) Conti, CEO of VIOOH, have joined the

Last Friday, January 15th within the “DOOH Connects: China conference”, DOOH industry experts from China and overseas shared their opinions, ideas, and experiences relating to the digital out-of-home advertising industry. The event has been hosted by DPAA (Digital Place-based Advertising Association) and Shanghai-based Eastidea company, a member of DPAA.

 
OOH is an active space and offers a variety of great environments

Guest Speakers Include Jessica Williams of Visa, Louisa Wong of Wavemaker, Joe Mandese of MediaPost, and Geetha Ranganathan of Bloomberg Intelligence
 

 

NEW YORK, December 1, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, will host its final DPAA Town Hall Member Meeting for 2020 on Tuesday, December 15

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