DPAA: In The News

DPAA Global Summit on October 11 in New York.
Click here for information and to register for the event.
Adidas has been an iconic brand for generations. The brand now engages with the highly sought after GenZ in their playground of choice – the Metaverse. The Metaverse is an open economy where inclusion, sustainability and culture credibility are key. Erika Wykes-Sneyd, Adidas’

DPAA Global Summit on October 11 in New York.
Click here for information and to register for the event.
Claire’s – an absolute icon of American retail culture in the 90s – is striking a chord once again, cementing its iconic status with a whole new demo dubbed Generation ZAlpha. Gen ZAlpha, a term coined by Claire’s and its media agency Canvas

at DPAA Global Summit on October 11 in New York.
Click here for information and to register for the event.
Katie Zapata, Vice President of Brand Marketing at FreshDirect, shares insights from a partnership with OUTFRONT Media and Quan to leverage shoppable OOH to engage with commuters across New York. Their recent OOH campaign integrated e-commerce within branded recipe videos and dynamic ads

Click here for information and to register for the event.
CVS Health played a critical role in supporting Americans during COVID, now Diego Vaccarezza, VP of Enterprise Media at CVS talks about the role this team played and lessons learned. In this opening fireside chat he’ll discuss the role marketing and advertising play in transforming the consumer experience in health care

Click here for information and to register for the event.
 

Creativity has always been a key ingredient in marketing, and even the biggest brands like Microsoft have re-examined their processes in the last few years. Kathleen Hall is Chief Brand Officer at Microsoft, one of the world’s largest advertisers, and a member of DPAA’s Brand Board. This senior marketer will discuss

NEW YORK – September 2022 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today that BCN Visuals, an award winning innovation technology company has joined the association. The company known for its 3D Out of Home executions around the world is on a mission to

Data is part of New Canadian Omnichannel Decision Makers Study, Released in Full to DPAA Members


NEW YORK – September 12, 2022 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced the full release of its Canadian Omnichannel Decision Makers study to all of its

New Omnichannel Decision Makers Study from DPAA, Advertiser Perceptions and Rogers Sports & Media is first to survey Canadian market

New York, June 7, 2021 -- DPAA, the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, today announced that early results of its Canadian Omnichannel Decision Makers Study will

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