DPAA: In The News
Initial Guests Announced for June 16-20
NEW YORK – April 8, 2025 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home media, announced today speakers for its GlobalDOOH session at the POSSIBLE Conference in Miami later this month. GlobalDOOH takes place on April 28, 4:30pm at the Fontainebleau Hotel in Miami. The session is sponsored by Adsquare. Speakers at this year’s event
Global DOOH Trade Association Unveils New Research — “DPAA UK Omnichannel Decision Makers Study” — Sponsored by DPAA Member Alight Media and Conducted by Advertising Perceptions, at UK Town Hall
March 20 Webinar Open to Full Industry in Honor of Women’s History Month
GroupM to Host Member Event
Woman-Owned Consulting Firm Making OOH Advertising Effortless for Brands Joins Global Trade Association
DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today runs a series of monthly webinars entitled Research, Retail, and Tech. The series allows members to discover new tools and platforms.
Dinners, Brand and Agency Panels, Insights and Networking Sessions among key events encapsulating DPAA presence at this year’s tech event
Private Brand/Agency Firesides, Networking, DOOH Industry Opening Dinner, VIP Floor Tour
Dec. 11 Webinar on Setting Actionable Goals Open to Non-Members and Includes Exclusive Book Offer
NEW YORK – May 13, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and retail media in the physical world, announced today a preliminary list of the leading brands and agencies joining DPAA members for a series of fireside chats and intimate meetings during the Cannes Lions 
95% of Omnichannel Advertisers Plan to Maintain or Increase DOOH Spend; In-Store Retail Media Networks a Growth Driver, with 83% of Brands Believing they Offer Upper Funnel Value; 93% Say Integration 
NEW YORK – March 7, 2025 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home media, announced today the expansion of its successful Women’s Empowerment program, WE.DOOH.
For the past six years, the DPAA has empowered women across the global Digital Out-of-Home (DOOH) 
NEW YORK – March 3, 2025 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home media, announced today that its Member Town Hall will be held on March 12 at GroupM Headquarters in New York City. Notable speakers at the meeting include Jeanine Poggi, Editor-in-Chief, Ad Age and Doug Zarkin, Author 
NEW YORK – February 24, 2025 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today that Coastal Maverick has joined the association. Coastal Maverick is a woman-owned consulting firm that makes OOH advertising effortless for brands.
The firm offers 
The next DPAA Research, Retail & Tech webinar on March 5 (8amPT/11amET/4pmGMT) will focus on how How Context and Location Can Drive New OOH Revenues 
Speakers included senior marketing leaders from ESPN, United Airlines, MGM Resorts, Quan Media Group, Gemini, Lenovo, Rite Aid/Thrifty Ice Cream, Valvoline Inc., Omnicom Commerce, Wyndham Hotels & Resorts, Havas New York, Las Vegas Aces, Xumo, and Delta Airlines
NEW YORK 
NEW YORK – December 9, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today plans for its 2025 CES Curated Member Experience. The multi-day Experience includes interactive, limited audience fireside chats with leading brands and agencies, an Out of Home 
NEW YORK – November 25, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today its final Women’s Empowerment Webinar for the year on the topic of “Setting Actionable Goals for 2025.” This important end of