DPAA: In The News

Global Webinars, London Town Hall, Articles and Digital Resources Highlight Power of Retail Media and In-Store Retail Networks in Digital Out of Home (DOOH) Advertising  Ecosystem


NEW YORK – October 29, 2024 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home media, today announced its plans for Retail Media Month. During November, DPAA will showcase

NEW YORK – September 24, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today announced that Back To The Future The Musical will perform at the Video Everywhere Summit on October 15 at Pier 60 in Chelsea Piers. For more information on the DPAA Global Summit and to get passes click here.
The multi-award-winning Back to

Industry’s Largest One Day Media and Marketing Event takes place in NYC on October 15, 2024


NEW YORK – September 23, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, announced today additional speakers for the annual DPAA Global Summit. Leading execs from brands

Omar Oakes, Editor, The Media Leader announced as speaker for DPAA Breakfast with Ad Leaders, September 17, Sanderson Hotel, London


NEW YORK – September 11, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced today topics and speakers for the latest edition of its well-received Breakfast with Ad Leaders series, to be held

September 17 DPAA Women’s Empowerment Webinar On Navigating Microaggressions at Work
Special Event Open to Non-members


NEW YORK – August 14, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today its Women’s Empowerment Webinar for September will feature DOOH and Tech leaders from Outfront, Lamar Advertising, and GroundTruth. The September 17

Veridooh to speak at DPAA Research, Retail & Tech Webinar, August 7


NEW YORK – July 30, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media announced today that Mo Moubayed, Co-Founder of Veridooh will speak at its next Research, Retail & Tech webinar on August 7 at 8am PT/11am ET/4pm GMT.

Ad/Media Leaders from GM, Danone, UM, Omnicom to address DOOH industry at October 15 event at Chelsea Piers


NEW YORK – July 23, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, announced today initial speakers for its October 15 Global Summit to be

Eight in 10 Respondents to Recommend DOOH in Next Year, According to New Omnichannel Decision-Makers Study sponsored by Kochava


NEW YORK – July 11, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, has today unveiled its newest study on the state of the

2nd Annual Awards Progam Recognizes Outstanding Female Leadership


NEW YORK – July 1, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media, announced today that nominations are open for its annual Leading Women in Digital Media Awards. The awards program developed by WE.DOOH (the association’s Women’s Empowerment Initiative) recognizes outstanding female leadership at

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