DPAA: In The News

Launch event set for March 13





NEW YORK – Moving Out of Home Association (MOOHA), the marketing and advocacy organization developed to increase the visibility and convey the excitement of the growing moving OOH advertising sector to the greater OOH and advertising industry was announced today. MOOHA, part of DPAA’s Collective will feature a self-governing member base that includes

Coming off our very successful DPAA December events in NYC and London, I’m pleased to report that scores of DPAA members and brands joined us for a very frenetic, fact filled (and at times social) DPAA CES Experience!



Our members did an exceptional job of showcasing industry and individual company USPs in our interactive meetings with heads of brands and

Features Private Brand/Agency Firesides, Networking, DOOH Industry Opening Dinner, VIP Floor Tour


NEW YORK – December 13, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today it’s 2024 CES Curated Experience. The Experience includes private fireside chats with leading brands and agencies, an

Think Outside The Brand: How To Embrace A “Culture-First” Mentality In Today’s Fragmented Media Landscape


From building ideas that are “culture first” to reimagining the traditional agency/client models to embracing the power of organic earned and social media to establishing new content and media models, Todd Kaplan has re-defined what it means to be a successful brand marketer in the

Board Includes Representatives from Unilever, McDonald’s, Sky, HSBC UK, PepsiCo, the BBC, Direct Line Group, KFC, and L’Oreal
 
Tim Waldron Appointed Executive Director, EMEA






LONDON / NEW YORK – September, 2023 – DPAA, the global trade marketing association, promoting the growth and digitilisation of out-of-home (OOH) media and its growing role in the omnichannel mix, today announced that it is

Hear from Brooks Running and Assembly at the October 10 DPAA Global Summit, more information here.


OOH plays a crucial role in omnichannel media campaigns for athletic footwear brand, Brooks Running – strengthening brand awareness and driving performance. Valerie Davis, North American CEO at Assembly sits down with Jillian Zech, Senior Manager of Digital Brand Media for Brooks Running to

To kick off this year’s Global Summit, DPAA proudly presents a captivating Fireside Chat featuring Tariq Hassan, Chief Marketing & Customer Experience Officer for McDonald's, in conversation with DPAA CEO, Barry Frey. Together, they will delve deep into the four cultural drivers that underpin McDonald's philosophy on connecting with their customers, also known as their fans. Discover how these drivers

Association’s Women’s Empowerment Series Inaugural Awards Recipients Announced


NEW YORK – September 19, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today the recipients for its inaugural Leading Women in Digital Media Awards. The award series recognizes female leaders in various career and life stages who have made who have demonstrated

Jay Altschuler, Sr. VP, Global Media & Agency Relations, Mastercard and Ana Andjelic, Global Chief Brand Officer, Esprit join DPAA Global Summit as speakers


NEW YORK – September 12, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today that Ana Andjelic, Global Chief

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