Global Ad Tech Leader Ayuda Promotes Christian Moody to UK Director, EMEA
New Role to Expand Company’s OOH Ad Tech Solutions in Europe, Middle East and Africa
London, United Kingdom – (May 10, 2017) -­‐-­‐ Ayuda Media Systems (“Ayuda”), an Out-­‐Of-­‐Home (OOH) ad tech company, announced today at the 2017 London Digital Signage Week that Christian Moody has been promoted to the

Quividi Expands Executive Team With Chief Strategy Officer Daniel Parisien
Quividi Adds Strategic Hire to Accelerate Market Growth and Expand Global Footprint



Paris, May 9, 2017  

Quividi, the global leader in DOOH Audience and Attention Analytics, is pleased to announce the addition of well-known DOOH technology veteran Daniel Parisien to its leadership team as Chief Strategy Officer.



Daniel will oversee

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Digital Place Based Advertising Association Adds Another Global Member: Displayce, France-based Programmatic Platform
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NEW YORK, May 4, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that it has added another company to its global membership roster with the addition of Displayce. Based in France, Displayce offers advertisers a programmatic platform for creating

Digital Out-Of-Home Group Bows Programmatic Standards
Phillip Rosenstein, April 11th, 2017
In partnership with Prohaska Consulting, the Digital Place Based Advertising Association (DPAA) announced on Monday that it has codified programmatic standards for the digital out-of-home (DOOH) industry.
The process of developing DOOH programmatic standards started back in March of 2016. The DPAA set up three committees: tech specs, creative specs and measurement. With the

Digital Out-Of-Home Media Courts Exchanges With DPAA Programmatic Standards
James Hercher, April 10th, 2017

The Digital Place Based Advertising Association (DPAA), an industry trade group spanning out-of-home media and advertising technology, on Monday released its first programmatic standards for digital out-of-home (DOOH) campaigns.

The DPAA hopes these standards, which are like existing openRTB guidelines from the IAB, will facilitate digital out-of-home buys. The

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Ayuda[x] Turns to AI to Make Digital Out-Of-Home Advertising More Effective
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Company introduces AI-based geo-temporal DOOH ad server that course-corrects itself based on learned in-store visits from mobile data

Las Vegas, NV – (March 29, 2017) - Ayuda[x], a location-based marketing technology company announced today

2017: The Year Yield Optimization Comes of Age in Digital Out-of-Home
Barry Frey, March 20th, 2017

We are seeing the digitization of out-of-home advertising occurring at a feverish clip. This is fomenting wider and more precise use of targeting, addressability, location data, visual detection data, video display, interactivity and attribution, programmatic and more (see our December 15, 2016 column).  And this, of

MRC Issues Digital OOH Standards: Step Toward Unifying Digital, Analog
Joe Mandese, March 16th, 2017
The worlds of “digital” and “physical” media converged a little more this week as the industry’s media ratings authority issued long-awaited standards for measuring the audiences of digital out-of-home media. The 42-page standards document, which was published Wednesday by the Media Rating Council, define a standard framework for

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ScoreStream Joins Digital Place Based   Advertising Association
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 NEW YORK, March 13, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that ScoreStream has become the newest member of the rapidly growing digital out-of-home marketing association.



ScoreStream is the first and only crowd-sourcing platform for live local sports.  Sourcing real time coverage from

4 Things To Know As Out-Of-Home Goes Programmatic
by Alison Weissbrot, February 15th, 2017

Billboards are lighting up with the promise of programmatic.

Out-of-home (OOH) is projected to grow almost 12% in spend by 2020 – faster than any other traditional media – thanks to opportunities in digital, according to the Outdoor Advertising Association of America. Digital OOH accounted for $2.7 billion in ad