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Live Streaming Here on June 7, 2023 @ 11:00am[ET]

CPG DOOH 3.0

Leading brands and agencies share insights, focusing on
the growing role of Digital Out-of-Home for CPG marketers!

2023 Confirmed Speakers

Amie Owen

Amie Owen

Head of Commerce, US

UM Worldwide

Jessica Chappell

Jessica Chappell

SVP, Director Digital & OOH

Evergreen Trading

Yolanda Angulo

Yolanda Angulo

Director, Customer Marketing

Mondelēz International

Al Dejewski

Al Dejewski

CMO

MilkPEP

Dan Dawson

Dan Dawson

Chief Creative Officer

Grand Visual

Mary Katherine Woltz

Mary Katherine Woltz

Director, Media Connections

Danone

Ti-Yanna Boone

Ti-Yanna Boone

Brand Engagement & Commerce Lead

Clorox

Barry Frey

Barry Frey

President & CEO

DPAA Global

Andrew Weinstein

Andrew Weinstein

Director

Rapport WW

Michael Burgi

Michael Burgi

Senior Editor, Media Buying and Planning

Digiday

2023 AGENDA !

WELCOME TO THE CPG DOOH 3.0 EVENT

  • Barry Frey – President & CEO, DPAA Global
  • Matt Krepsik – CEO, Quotient

 

MONDELĒZ & QUOTIENT TARGET OMNICHANNEL SUMMER SNACKING SUCCESS
Discover how Mondelēz International executed an intricately contextual omnichannel campaign, seamlessly integrating mobile, social influencer and programmatic DOOH to achieve remarkable shopper marketing success.

  • Yolanda Angulo – Director, Customer Marketing at Mondelēz International
  • Leslie Weigandt – Sales Director, DOOH at Quotient

 

THE POWER OF UNITY: A PARTNERSHIP APPROACH TO COMMERCE MEDIA
Learn how IPG Mediabrands is fostering collaboration between its agencies to deliver better results for CPG clients.

  • Amie Owen – US Head of Commerce, UM Worldwide
  • Andrew Weinstein – Director, Rapport WW
  • Matt Sahadi – Sales Director, Quotient

 

DOOH DELIGHTS: HOW DANONE SERVES UP NATIONAL SUCCESS
See how Danone achieves success on a national scale by leveraging DOOH to drive sales of its diverse brand portfolio.

  • Mary Katherine Woltz – Director, Media Connections at Danone
  • Susan Cho – Head of Agency and Programmatic Sales at Quotient

 

CHEERS TO DOOH SUCCESS: INSIGHTS INTO ADULT BEV AND BEYOND
Raise a glass to the world of DOOH! Join us for a session that delves into the creative and strategic intricacies of advertising in the adult beverage industry, offering valuable insights into award-winning campaigns.

  • Jessica Chappell – SVP, Managing Director of Digital and OOH, Evergreen Trading
  • Dan Dawson – Chief Creative Officer, Grand Visual
  • Michael Burgi – Senior Editor, Media Buying and Planning at Digiday

 

START CLEAN, STAY AHEAD: HOW CLOROX LEADS WITH DOOH MEDIA
Explore how Clorox leverages DOOH as a strategic channel to enhance its media investments and support both national and shopper strategies during key seasonal drive periods.

  • Ti-Yanna Boon – Brand Engagement, Commerce Lead & Leading Edge Integrator at Clorox
  • Laura Ly – Sales Director at Quotient

 

INNOVATION IN DOOH MEASUREMENT
Hear how DOOH measurement solutions are evolving to meet the needs of today’s CPG industry

  • Mitchell Killian – VP, Strategy & Insights

 

GOT DOOH? STRATEGIES THAT WIN THE HEARTS OF DAIRY LOVERS
Get the inside scoop on the DOOH campaigns driving the dairy industry’s efforts to make milk matter more.

  • Al Dejewski – VP of Marketing, MilkPEP
  • Karen Chan – Sales Director, Quotient

 

CLOSING REMARKS

  • Barry Frey – President & CEO, DPAA Global
  • Susan Cho – Head of Agency and Programmatic Sales at Quotient

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