June 24, 2021 @ 1pm [EST]

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Julia Hartono

Julia Hartono

Sr Associate Brand Manager

Norman Chait

Norman Chait

Director, DOOH Product/Sales

Will Dunn

Will Dunn

Brand Manager

Maureen McClosky

Maureen McClosky

Managing Director

Jill Rothenhauser

Jill Rothenhauser

Group Director

Yolanda Angulo

Yolanda Angulo

Director, Customer Marketing

Joseph Dressler

Joseph Dressler

General Manager

Elizabeth Twersky

Elizabeth Twersky

VP, Digital and Data Solutions

Gilad Amitai

Gilad Amitai

VP Agency Partnerships & Head of National Media and Platforms

AGENDA

Targeting Cold & Flu Audiences with Kleenex® DOOH

Learn how the team was able to successfully reach qualified, highly relevant audiences through sophisticated targeting and the power of DOOH

Speakers: Will Dunn, Julia Hartono

Best Practices for Planning and Activation DOOH

Dive into best practices to better understand the DOOH landscape, how to impact lower funnel with precise audience targeting, measurement and how to start your own DOOH strategies

 

Agency POV: The Power of DOOH for CPG Brands

Discussion on the agency’s role in DOOH marketing and how their expertise can help CPGs drive true impact. Hear insights on successes, vehicles for different use cases, driving successful strategic programmatic buys and more!

Speakers: Elizabeth Twersky, Jill Rothenhauser, Maureen McCloskey

 

Mondelez’s Lessons Learned and Loyalty Gained with DOOH

Mondelez/belVita recognized an opportunity to reach their customers and gain new ones by leveraging Digital Out-of-Home to stay top-of-mind. Hear how her team successfully used sophisticated targeting to reach the relevant audiences on the path to purchase with DOOH

Speakers: Yolando Angulo, Joseph Dressler