About Us

Digital Place Based Advertising Association (DPAA) is the leading global trade marketing association driving the growth and digitization of out-of-home (OOH) media and its expanding role in today’s omnichannel advertising landscape. We serve as the vital connection point between digital out-of-home networks, brands, agencies, ad tech companies, and the broader advertising ecosystem.

Membership in the DPAA community accelerates business growth for companies, empowers individuals within those organizations, and strengthens the entire Digital-Out-of-Home industry. Our members gain access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others; DPAA private members-only events, DPAA Leadership Webinars and Women’s Empowerment sessions, and special curated industry event experiences.

Through fostering global collaboration and providing comprehensive resources, DPAA enables our community to navigate the evolving digital landscape while positioning out-of-home media as an essential component of modern marketing strategies.

Board of Directors

Our Board provides strategy and direction for the association. Elected by the general membership, the Board consists of leaders in the digital place-based-media space who work collectively to shape and strengthen the OOH industry.

Barry Frey
President & CEO
DPAA Global

François de Gaspé Beaubien
Chairman & CCO
Zoom Media

Chip Harding
Executive Vice President
Simon Media & Experiences

Jonathan Gudai
CEO
Adomni

Ari Buchalter
CEO
Place Exchange

JC Conti
CEO
VIOOH

Marc Kidd
CEO
Captivate

Jim Wilson
President
Madhive

Eric Zozik
Interim CEO
GSTV

Geoff Schiller
CEO
Screenvision

Jawad Hassan
Head of Media &
Communication Vertical
2PointZero

Brand Council

Teaching Brands DOOH Innovation

The DPAA Brand Council founded in 2020 provides strategy and direction for the industry. Elected by the Board of Directors, the Brand Council consists of brand leaders who work collectively to shape and strengthen brands’ relationships in DOOH.