AMI and NHTSA Partner for Halloween
“Buzzed Driving is Drunk Driving” campaign helps bar patrons get home safely
Philadelphia, PA, October 20th, 2016 – Halloween is meant to be scary, but not when it comes to driving. When it comes to drunk driving, Halloween can turn the roads into a horrorfest. In preparation for the 2016 Halloween season, AMI has partnered with the National Highway Traffic Safety Administration (NHTSA) to help bar patrons get home safely.
Beginning October 27th and running through Halloween evening, AMI’s digital jukeboxes from coast to coast will help promote Buzzed Driving is Drunk Driving. The interactive campaign will include a custom “Impaired Driving IQ Quiz” that gives bar patrons the chance to win free music for them and their friends, plus provides information from NHTSA’s SaferRide app which includes local cab numbers that users can easily send to their phones.
“Drinking and driving can turn a fun Halloween celebration into a living nightmare,” said NHTSA Administrator Dr. Mark Rosekind. “With the help of AMI Entertainment Network, we’re getting the word out to the public to plan a safe ride home and put the keys away. Call a sober friend, hail a taxi, or take public transportation home, but never drive drunk.”
The partnership is part of the NHTSA’s larger Buzzed Driving is Drunk Driving campaign encouraging people to make responsible choices that will prevent them from getting behind the wheel of a vehicle after drinking.
For more information about AMI’s digital jukeboxes and other products, check out www.amientertainment.com or follow AMI on Twitter.
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About AMI Entertainment Network: With over a century of expertise, AMI creates innovative entertainment solutions for the bar and restaurant industry. Today, the company and its network of operators help over 23,000 locations deliver a multiscreen entertainment experience that drives engagement, revenue, and repeat business.
AMI reaches over 69 million US consumers a month through an integrated entertainment platform that combines jukebox music, games, interactive television, and mobile. As a board member of the Digital Place-Based Advertising Association, AMI’s content delivery network enables elite brands to engage key consumer groups on a regional and national scale, while also empowering bars and restaurants to promote their own goods and services through on-demand digital signage capabilities.
Born in Michigan in 1901, AMI Entertainment Network holds offices today in Grand Rapids, Chicago, Philadelphia, and the UK. For AMI’s latest innovations, visit amientertainment.com.
For more information, contact:
Jillian Fisher 215.914.6461
jfisher@amientertainment.com