Ultravision International Joins Digital Place Based Advertising Association

NEW YORK, June 15, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that Ultravision International has joined the organization. The Dallas-based company is a global leader in the design and manufacturing of LED displays and lighting solutions.



"Ultravision is an internationally renowned, innovative company whose installations are seen by millions

AdMobilize Partners with SmartLink to Make Vehicle Analytics Easier Than Ever for Out-of-Home Advertisers

New remotely-manageable unit will collect vehicle analytics data from static and digital road signage.
 
MIAMI, FLORIDA, June 7, 2017 – Furthering its commitment to provide the out-of-home advertising industry with easy-to-deploy vehicle analytics solutions, AdMobilize, the industry leading computer vision company that is dedicated to making sense of

ON THE GO OFFERS E-TAIL SHOPPING EXPERIENCE FOR
“DADS & GRADS” THROUGHOUT THE NYC SUBWAY SYSTEM
Along with being the largest Museum in the nation dedicated to mass transportation, the New York Transit Museum is also a source for hundreds of unique transportation-themed gifts perfect to celebrate Dads on Father’s Day and to congratulate Class of 2017 Grads. This month, the Museum

Ayuda Appoints Tech Veteran Luc Filiatreault as President
Senior leadership hire will drive continued expansion of ERP business globally while CEO focuses on programmatic business
Montreal – (June 5, 2017). Ayuda Media Systems (“Ayuda”), an Out-of-Home (OOH) advertising technology company, announced today that Luc Filiatreault has been appointed President. Filiatreault will run and operate the ERP business while CEO Andreas Soupliotis will

Talking Programmatic Standards with Captivate’s Neil Shapiro
Digital Signage Connector Editor, May 22, 2017

Back in mid-April, The Digital Place Based Advertising Association (DPAA) released programmatic standards for the digital out-of-home (DOOH) industry as part of an ongoing process to facilitate transactions. This new set of standards aims to benefit buyers, sellers, brands and the ad-tech community by expanding opportunities for buyers to target

DPAA UNVEILS SPEAKER PLANS FOR 2017 VIDEO EVERYWHERE SUMMIT
Dave Haynes, May 19th, 2017

It’s hard to wrap my head around an event that’s months off, but the Digital Place Based Advertising Association (DPAA) has announced its  initial roster of speakers for the annual Video Everywhere Summit in New York, this year running on November 1.

The Summit, at the Roosevelt Hotel, should attract about 800

Brand and Agency Thought Leaders, Prominent Journalists and Authors Headline Initial Speaker List for DPAA's 2017 Video Everywhere Summit
Delegates to Hear from Execs at Microsoft, Group M, Hulu, IBM, Citi, Leo Burnett, Dunkin' Brands, IPG Mediabrands and More
NEW YORK, May 19, 2017-- The Digital Place Based Advertising Association (DPAA) unveiled today its initial roster of speakers for its annual Video Everywhere

Reflect Joins Digital Place Based Advertising Association
NEW YORK, May 18, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that Reflect has joined the organization. The Dallas-based company is a full-service provider of place-based digital solutions to help companies maximize sales and strengthen brand loyalty, while enhancing the customer experience.

"Reflect’s digital signage solutions and interactive applications have proven

DOmedia Partners with Rubicon Project to Break New Ground in Programmatic Out-of-Home Advertising
COLUMBUS, Ohio, May 16, 2017 -- Today, DOmedia, the leading platform for buying and selling out-of-home (OOH) media announced a partnership with Rubicon Project, the global exchange for advertising, to empower OOH media vendors to sell programmatically via the world’s top media buying platforms.



In 2016, DOmedia powered

DOmedia Now Tracking Thousands of Out-of-Home Media Assets
Supply-Side Platform Successfully Completes Availability Beta Test; Platform Among Largest in the U.S.
COLUMBUS, Ohio, May. 15, 2017 -- DOmedia, the leading platform for buying and selling out-of-home (OOH) media, announced that its advanced inventory charting system is now tracking the availability of thousands of U.S. OOH media assets. After launching its Supply-Side Platform