Industry News & Press Releases
These New NYC Subway Ad Screens Know Who's Looking at Them
by Cyrus Sanati @beyondblunt APRIL 27, 2016, 3:15 PM EDT
The new Outfront screens are in Columbus Circle.
Digital advertising is going big—very big—and will soon be everywhere. The out-of-home advertising market (OOH), which includes everything from billboards to posters to Jumbotrons, is finally making a big push into the digital landscape, changing what used
April 14, 2016 (GLOBE NEWSWIRE) -- SITO Mobile Ltd. (SITO) (NASDAQ:SITO), a leading mobile engagement platform provider, announced today the launch of Real-time Verified Walk-In (VWI), a proprietary technology that will revolutionize how brands measure and optimize mobile advertising campaigns...
April 13, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that Peoplecount, an award winning research firm and innovative third-party supplier of audited out-of-home circulation data, has joined the association. DPAA members help brands effectively connect to consumers on-the-go at targeted locations...
April 13, 2016 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S., today announced that over 200 local businesses across the country are utilizing the OUTFRONT Mobile Network. This innovative Network is part of the company's strategic solution for location-based mobile marketing capabilities through a custom geo-fencing solution powered by
QUIVIDI Appoints New CEO
Paris, April 5th, 2016 – Quividi announced today that Olivier Duizabo has handed in his resignation to the Board from the CEO position, for health reasons. A co-founder of the company, he had been managing the company since 2006. Former COO Ke-Quang Nguyen-Phuc was appointed as new CEO. Olivier Duizabo remains on the Board as Chairman.
March 14, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that Paul Jankauskas, chief revenue officer at Verifone Media, a division of Verifone, has been voted onto the DPAA Board of Directors.
"Paul has long been recognized as one of our industry's most innovative and strategic thinkers," said Barry Frey, president & CEO, DPAA. "We are delighted to
The “On the Go Consumers”: How They Relate to the Mall Environment by Adspace Networks
This article was first published on Media Village BY TEAM DPAA SEPTEMBER 22, 2014 VIDEO EVERYWHERE -- DPAA ARCHIVES
There has been a great deal of press over the past year or two about the decline of the shopping mall -- stores closing, tumbleweeds rolling through the common areas -- all