Programmatic Training

Media Planner Studies


Advertiser Perceptions

Sendenkaigi SIMC Webinar Week 2021

Programmatic Revenue Reporting

Annual Screen Count Reporting

Point of Care Forum

Research & Standards Committee

Latest DPAA White Paper


Latest Case Studies

Latest Dashboards

DPAA monitors DOOH programmatic growth and has directional data
from industry SSPs for USA and Canadian markets.

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To better understand the growth of digital, video and audio enabled screens, DPAA conducts an annual survey of screen and venue count to understand these growth trends.

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DPAAs Point of Care forum gathers likeminded industry members to discuss wellness related issues with the focus on communication the channel’s strengths to marketers and advertisers.

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Our Research & Standards Committee is comprised of industry leaders in measurement, attribution and targeting data. Collectively they meet every month to learn about new technologies and counting methodologies plus to discuss topical industry related initiatives. To join this committee email

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