The 4th Annual @DPPAorg Curated #CES2017 Experience
Maddie Cotterill, December 15th, 2016
The Digital Place Based Advertising Association (DPAA) is gearing up for its fourth annual private, curated, multi-day #CES2017 experience in Las Vegas, starting on January 2, 2017.
The custom-tailored, member-only trip is being expanded this year in terms of participants as well as activities.
For the first time, the DPAA excursion will include two tours: Tech East (described by CES as covering everything from “vehicle technology to all things ‘I’”) and Tech West (showcasing “the next wave of innovations that will shape the world”). The two tours cover multiple venues to which the 27 DPAA registrants will be escorted by private bus. Once there, the members will embark on tours led by a guide with expertise in all elements of CES and how they relate to the digital out-of-home industry and the advertising business. DPAA members will be connected to the expert tour director via headsets and microphones, enabling a more intimate experience in the midst of the 170,000+ CES attendees.