This online course module with live sessions will help buyers and sellers of DOOH transact more efficiently and effectively programmatically. You will gain a competitive advantage in how to apply and navigate the evolving programmatic ecosystem to boost your campaign or publisher side performance.

Designed for your entire team, our Beginner-to-Intermediate-level class will build a strong foundation in the knowledge and understanding of the programmatic landscape, its history, and differences with other media channels. This training is specialized to elevate all attendees, regardless of level, on how to incorporate programmatic best practices into both the buying and selling process and build a roadmap toward programmatic DOOH success.

What You Get

This Training Module offers 2-3 hours of pre-recorded materials that can be accessed before our 2-3 hour livestream on August 19, 2020.

What to Expect

This live 5-6 hour training course includes both live and pre-recorded content intended to educate buyers and sellers how to trade programmatic advertising more efficiently and effectively:

  • Knowing the advantages of programmatic transacting, specific to DOOH
  • Applying the 5 Stages of Programmatic Buying to your job
  • Applying the 5 Stages of Programmatic Selling to your job
  • Seeing a leading Supply Side Platform and Demand Side Platform in action
  • Understanding how Data can and should be applied to inventory and creative
  • Hearing real-life experiences from a leading Programmatic Buyer

Who Should Attend

The training will benefit both buy-side and sell-side multi-disciplinary stakeholder teams and organizational levels:


  • Publisher Operations
  • Publisher Sellers
  • Marketers
  • Agencies
  • Tech Leaders

Online Course Outline

Course Introduction

  • How to Use This Course
  • About your Instructors
  • Outline and Objectives
  • Workbook (downloadable)

Introduction to Programmatic DOOH

  • Landscape & Programmatic DOOH Overview
  • Understanding the Terminology & Tech Stack

Buy Side DOOH

  • Programmatic DOOH Buyer’s Landscape
  • The 5 Stages of Programmatic DOOH Buying
  • Buy Side Case Studies

Sell side DOOH

  • Programmatic DOOH Publisher’s Landscape
  • The 5 Stages of Programmatic DOOH Selling
  • Sell Side Case Studies

DOOH Essentials

  • Location Data/Targeting
  • Attribution & Measurement
  • Creative/Formats

Course Wrap Up

Live Event Schedule

11:00 am — 1:30 pm


  • Intro and Seller Overview
  • SSP Demo/Q&A
  • Buyside Overview
  • DSP Demo/Q&A
  • Elements of DOOH
  • DMP Demo/Q&A
  • Fireside chat

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