Programmatic Training

How to Buy and Sell Programmatic DOOH

Learn the latest programmatic trends, best practices and insights from leading global experts to help your company and yourself in transaction more and better programmatically



November 19, 2019


NYC Seminar & Conference Center

71 West 23rd Street
New York, NY 10010


DPAA Member $399 (USD)
Non-member $599 (USD)



This full-day in-person course is to help buyers and sellers of DOOH transact more efficiently and effectively programmatically. You will gain a competitive advantage in how to apply and navigate the evolving programmatic ecosystem to boost your campaign or publisher performance.

Designed for your entire team, our Beginner-to-Intermediate-level class will build a strong foundation in the knowledge and understanding of the programmatic landscape, its history and differences with other media channels. A training specialized to elevate all attendees regardless of level on how to incorporate programmatic best practices into both the buying and selling process and build a roadmap toward programmatic DOOH success.


What to Expect

Full-Day Class covering basics to intermediate theory around the practice of Programmatic DOOH. At the end of the day, attendees will have gained essential learnings including:

  • Knowing the advantages of programmatic transacting, specific to DOOH
  • Applying the 5 Stages of Programmatic Buying to your job
  • Applying the 5 Stages of Programmatic Selling to your job
  • Seeing a leading Supply Side Platform and Demand Side Platform in action
  • Understanding how Data can and should be applied to inventory and creative
  • Hearing real-life experiences from a leading Programmatic Buyer


Who Should Attend

The training will benefit both buy-side and sell-side multi-disciplinary stakeholder teams and organizational levels:

  • Marketers
  • Agencies
  • Publisher Operations
  • Publisher Sellers
  • Tech Leaders