Programmatic Training

 

HEAR FROM THESE INDUSTRY LEADERS

 

WHEN:
March 18, 2020

8:30 am - 4:30 pm

 

WHERE:
Advertising Week Europe

 

Ambassadors Bloomsbury Hotel

12 Upper Woburn Pl, Bloomsbury, London WC1H 0HX, United Kingdom

Prosper Suite - Lower Ground Level

 

PRICE:

£ 399 (Members)

£ 499 (Non-members)

 

REGISTRATION
CURRENTLY
SUSPENDED

We are currently rescheduling our London event around travel concerns. for updates please reach out to Noah Klas.

noah.klas@dp-aa.org

 

About

This full-day in-person course is to help buyers and sellers of DOOH transact more efficiently and effectively programmatically. You will gain a competitive advantage in how to apply and navigate the evolving programmatic ecosystem to boost your campaign or publisher performance.

Designed for your entire team, our Beginner-to-Intermediate-level class will build a strong foundation in the knowledge and understanding of the programmatic landscape, its history and differences with other media channels. A training specialized to elevate all attendees regardless of level on how to incorporate programmatic best practices into both the buying and selling process and build a roadmap toward programmatic DOOH success.

 

What to Expect

Full-Day Class covering basics to intermediate theory around the practice of Programmatic DOOH. At the end of the day, attendees will have gained essential learnings including:

  • Knowing the advantages of programmatic transacting, specific to DOOH
  • Applying the 5 Stages of Programmatic Buying to your job
  • Applying the 5 Stages of Programmatic Selling to your job
  • Seeing a leading Supply Side Platform and Demand Side Platform in action
  • Understanding how Data can and should be applied to inventory and creative
  • Hearing real-life experiences from a leading Programmatic Buyer

 

Who Should Attend

The training will benefit both buy-side and sell-side multi-disciplinary stakeholder teams and organizational levels:

  • Marketers
  • Agencies
  • Publisher Operations
  • Publisher Sellers
  • Tech Leaders