Digital Out-Of-Home Media Courts Exchanges With DPAA Programmatic Standards
James Hercher, April 10th, 2017
The Digital Place Based Advertising Association (DPAA), an industry trade group spanning out-of-home media and advertising technology, on Monday released its first programmatic standards for digital out-of-home (DOOH) campaigns.
The DPAA hopes these standards, which are like existing openRTB guidelines from the IAB, will facilitate digital out-of-home buys. The DPAA’s standards outline video ad formats and SSP reporting for DOOH inventory so buys can be placed across multiple DOOH media networks – or other media channels entirely.
