Digital Out-Of-Home Group Bows Programmatic Standards
Phillip Rosenstein, April 11th, 2017
In partnership with Prohaska Consulting, the Digital Place Based Advertising Association (DPAA) announced on Monday that it has codified programmatic standards for the digital out-of-home (DOOH) industry.
The process of developing DOOH programmatic standards started back in March of 2016. The DPAA set up three committees: tech specs, creative specs and measurement. With the release of standards for tech and creative specs, the measurement committee now has the task of working with DPAA partners to develop measurement standards.
A number of demand-side platforms (DSPs) and media owners have reviewed the standards, including AppNexus, DoubleClick Bid Manager, MediaMath, The Trade Desk, Turn and Videology.