Industry News & Press Releases

85% of senior advertising executives expect budgets for digital out-of-home advertising to increase following web browser bans of third-party cookies

MIAMI BEACH, FL / ACCESSWIRE / November 18, 2021 / The majority of the global browser market has now phased out third-party cookies in response to protecting users' privacy and personalizing a connection with the modern consumer. With Google Chrome, which controls

Partnership to offer unprecedented scale to programmatic buyers across China

Shanghai, China, Montreal, Canada - November 16, 2021 - Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company today announced a major partnership with XinChao Media, the leading elevator advertising screen provider in China, partially owned by and Baidu. Through this new partnership, XinChao

Leader in Location Data Space Increases Involvement in Out of Home

NEW YORK – November 9, 2021 – DPAA, the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, today announced that Veraset has joined the association. Veraset is a leader in the location data space that provides raw and

What does Displayforce do? Explain the technology and process? is a platform for AI-powered Autonomous marketing for Brick and Mortar. In other words, performance marketing in offline using digital signage and audio. Using AI and anonymous video analytics the solution allows analyzing visitors, showing them an advertisement they’re more likely interested in and tracking engagement to optimize campaigns.

In fact, with

RESTON, Va., October 19, 2021 – Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with Trooh, a leading U.S. place-based media company connecting brands with millions of consumers on their daily journey out-of-home, to deliver reporting from Comscore’s digital out-of-home (DOOH) solution. Under the agreement, Trooh will receive reporting for their campus and

Shopper Intelligence Leader Beefing Up its DOOH Offering and makes Industry Appearance at Global Summit

NEW YORK – October 7, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that shopping intelligence leader and omni-channel media provider Catalina has joined the association.

Catalina enables brands and retailers

New Study from DPAA, Advertiser Perceptions, Indicates Advertisers’ Knowledge of DOOH and its benefits have increased in Past 18 Months

NEW YORK -- October 6, 2021 -- DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced initial results from its Digital Out of Home (DOOH) Thought, a startup that developed a platform for digital signage content management and performance marketing, presents the Displayforce Box. It’s a player which allows connecting a screen to the platform and get all the benefits of indoor video analytics and targeted advertisement in a few moments.

Displayforce Box has a built-in camera that impersonally analyzes visitors in real-time using anonymous

Survey Dates: Sept 7-9, 2021
Sample: 1,202 Respondents

Study Background:
As theaters closed their doors in mid-March 2020 and the country sheltered in place, we set out to create a baseline of measurement by which we could track over time the impact of the COVID-19 virus on our audience by surveying our online community of moviegoers, NCM’s Behind The Screens™ Community.
Since Wave