Industry News & Press Releases

The Canadian arm of Rouge Media, Rouge Media Group, has been

acquired by Rogers Sports & Media. Rouge Media Group launched in

2003 and has grown into a leading, placed based OOH company within

Canada and the US. Rouge Media operates static and digital based

signage within university and college campuses, resto-bars and salons.

Martin Poitras, CEO Rouge Media Inc states, “We are proud that

TORONTO December 16, 2020 -- Captivate, North America’s leading location-based digital video network, today announced the launch of Captivate | Ride — a strategic sales representation partnership with Portl Media, the in-car entertainment for the sharing economy. This new, exclusive partnership will leverage Portl Media’s growing network to help brands reach a valuable audience of young, high-earning consumers while they are

MONTREAL, December 2020 – Indoor media company UB Media has entered the programmatic space with over 1,000 DOOH faces of its national Restobar network inventory available on Broadsign, Hivestack and Vistar.
“Offering our national digital Restobar inventory on DOOH platforms provides greater access to programmatic buyers and advertisers alike,” said Lino Ricco, VP Business Development at UB Media. “We’re excited to

Firefly Powers First-of-its-Kind Hologram Campaign to Celebrate the Launch of Hulu’s Animaniacs Reboot
The holographic activation, projected atop taxi and rideshare vehicles, featured the show’s characters in iconic locations across Los Angeles and New York


SAN FRANCISCO— Firefly officially launched a first-of-its-kind hologram campaign celebrating  the long awaited return of Animaniacs, now streaming on Hulu. Firefly’s award-winning street-level media network, powered Hulu’s holographic activation, featuring the

Deal Makes Lightbox the Exclusive Outside Advertising Sales Agent for WeWork




New York, NY – Lightbox OOH Video Network, a leading digital out-of-home media company, today announced the launch of a managed service partnership with WeWork that brings 300 locations into its network. The partnership will leverage WeWork environments for advertisers to reach business professionals in co-working spaces.



Lightbox

Montreal, Canada, Unterföhring, Germany (November 17, 2020) – Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company, today announced a new partnership with Goldbach Germany. This partnership provides advertisers with premium inventory in Germany that leverages the Hivestack Supply-Side Platform (SSP) and Exchange.



With this partnership, Goldbach Germany will also provide access to their DOOH networks

PEOPLE, Better Homes & Gardens, PARENTS, and Health Among Brands Debuting Video In Doctors’ Offices and Veterinarian Offices Nationwide


(NORWALK, CT and NEW YORK, NY; November 10, 2020)— Health Media Network (HMN), a leading Point of Care and OOH media company, and Meredith Corporation (NYSE: MDP) today announced a first-to-market strategic alliance that brings Meredith’s trusted content to doctors’ offices throughout the country. The new

Company reaches consumers through three indoor media networks and targeted media amplifications




NEW YORK, November 4, 2020 – DPAA, the leading global organization driving out-of-home into its digital future, announced today that UB Media has joined the association.



UB Media connects Canadians nationwide to the brands they love through powerful indoor media networks including Restobar, Cinema and Campus. On

Deal Strengthens Market Position for Both Companies Across North America


New York, NY – Lightbox OOH Video Network, a leading digital out-of-home media company, announced an acquisition by Cattri, a leading out-of-home technology company based in Mexico City. The deal, backed by PC Capital, a Mexican private equity firm specializing in growth equity investments, and Altum Capital, a Mexico City-based

Media City and Signpatico enthusiastically announce the strategic joining of networks and alignment of people, platforms and processes into a new brand; VENDO Media (“VENDO”).

VENDO is instantly Canada’s 3rd largest DOOH network offering over 240+ digital faces from coast to coast and growing! Further, we offer a robust Place Based Media & OOH Network, including a premium office tower,