Industry News & Press Releases
TACOMA, WA—SNA Displays hired PJ Pedroni as its director of sales for the northwest United States. With an extensive background in out-of-home (OOH) advertising both in sales and management, Pedroni will work with prospective digital-out-of-home (DOOH) accounts as well as digital signage opportunities in the transportation sector.
Pedroni, who describes himself as a uniquely trained “old guard” OOH specialist, brings a
As the ad world steers into a new era of technological innovation, brands will be able to engage effectively with an evolving audience through billboard ads in the Metaverse.
Date – 15th Feb 2023 - Lemma, an independent supply-side platform for large format ads, has announced its partnership with Maxamtech Digital Ventures, launching its metaverse billboards to real-world digital out-of-home
Lemma, an independent Supply Side platform for large ad formats, has announced an integration with DAX, the pioneering digital advertising exchange created and operated by Global, the media & entertainment group and a leading outdoor company in the UK & Europe.
The integration will allow Lemma's international clients to programmatically activate digital outdoor campaigns on DAX’s inventory of over 20,00 digital
Holding Sway in A New Strategic Landscape for A Measurable Impact Magnification
Dubai, UAE – January, 2023
With Expo City Dubai officially opened last October, Hypermedia – a subsidiary of W Group – has been awarded Exclusive Out-Of-Home (OOH) Advertising Media Rights for the coming 10 years, remodeling the OOH scene in this tactical arena.
Hypermedia seized the opportune moment to expand its
ABU DHABI, UAE, January 30 2023: As part of its plans to radically upgrade the effectiveness and accuracy of data analysis and reporting, Viola Outdoor has appointed Sweden’s DoohClick as its ad-tech management partner, with the objective of providing a supporting infrastructure of data management tools for Viola’s DOOH portfolio.
Ammar Sharaf, Viola Communications CEO and board member, said: "At Viola
IRVINE, CA—CoStar Group, a leader in online commercial and residential real estate marketplaces, added several ultra-fine-pitch LED video display systems to its Irvine, California, office. The newly upgraded space provides a cutting-edge digital platform for conducting online commercial real estate auctions and negotiated bids.
SNA Displays manufactured all of the digital displays from its BRILLIANT™ Interior line of LED video technology.
Partnership Makes Captivate WeWork’s Exclusive Ad Sales Representation for the U.S. and Canada
January 18, 2023 – Captivate, a leading digital-out-of-home video network, today announced its strategic partnership with WeWork, a leading global flexible space provider, to transform existing digital screens in WeWork lobbies, elevator banks and communal workspaces to display the Captivate on-screen content experience. “WeWork Powered by Captivate” will give advertisers
Unified user interface (UI), new flexible audience-targeting campaign tools, and expanded static access to help media owners work more efficiently and expand revenue opportunities
Montreal, Canada – January 18, 2023 – Broadsign, the leading out-of-home (OOH) technology developer, announced its next-gen OOH platform ahead of Integrated Systems Europe (ISE), held in Barcelona, Spain, January 31-February 3, 2023. Designed to help
STOCKHOLM, SWEDEN: Digital out of home (DOOH) and smart city electro station start-up Pure City has appointed DoohClick as its ad management partner. The partnership marks DoohClick’s entry in the Polish OOH market.
Pure City is rolling out a network of EV chargers in retail parks across Poland. The infrastructure includes a network of DOOH screens allowing advertisers to promote their
Partnership offers increased scale to programmatic buyers across ‘CU’ convenience stores in Korea
SEOUL, KOREA, MONTREAL, CANADA - January 10, 2023 - Hivestack, the world’s leading, independent programmatic DOOH ad tech company today announced a partnership with leading Korean digital marketing network, BGFnetworks, the organization that operates the digital platform for ‘CU’, the country’s biggest convenience store provider. Through this