Stingray Advertising will produce and dynamically insert digital audio ads across their streaming music network using the Hivestack Ad Server
Montreal, Canada – December 15, 2022 – Stingray, a leading music, media, and technology company, today announced an expanded exclusive partnership between Stingray Advertising and Hivestack, the world’s largest, independent, programmatic digital out-of-home ad tech company, to power their retail audio advertising network across several markets. The integration of Stingray’s proprietary streaming media player into Hivestack’s suite of supply side technology, including the Hivestack Ad Server and Supply-Side Platform (SSP), is already active in Canada and will now allow for retail audio advertising inventory to be available programmatically in the United States, Mexico, and Australia for the first time.
Retail-based digital audio advertising enables brands to connect and remain top-of-mind with highly qualified consumers during their in-store shopping journey. This contextually relevant brand messaging is complementary to the shopping experience, informing consumers about products available in-store while giving advertisers an undiluted share of voice within a retail environment. The result is a new advertising channel that has the unique ability to inform, inspire, and influence lower-funnel decision making at point of sale. This partnership will also enable Stingray to monetize digital audio inventory through the Hivestack SSP, enhancing yield management capabilities and diversifying revenue streams.
“Retail audio advertising helps brands reinforce their omnichannel message when consumers are shopping, literally aisles away from their products,” said Ryan Fuss, Senior Vice President of Stingray Advertising. “With this new partnership with Hivestack, we are now able to activate location-specific digital audio advertising in real time, enhancing the shopping experience by providing contextually relevant experiences for the consumer, and greater targeting abilities for the advertiser.”
Ben Abbatiello, Global SVP of Publisher Solutions at Hivestack said: “we have had great success since the launch of our partnership with Stingray in Canada in November 2021 and are excited to announce this expanded partnership which will allow for retail audio advertising to be activated programmatically across other key markets. The ability to plan, activate and measure audio out of home transactions programmatically further enhances the reach and scale of DOOH and revolutionizes the consumer shopping experience with yet more contextually relevant targeting.”
Stingray Advertising operates North America’s largest retail audio advertising network. They engage with over 140 million shoppers weekly across more than 20,000 grocery, superstore, pharmacy, and discount store locations.
Stingray (TSX: RAY.A; RAY.B), a global music, media, and technology company, is an industry leader in TV broadcasting, streaming, radio, business services, and advertising. Stingray provides an array of music, digital, and advertising services to enterprise brands worldwide, including audio and video channels, over 100 radio stations, subscription video-on-demand content, FAST channels, karaoke products and music apps, and in-car and on-board infotainment content. Stingray Business, a division of Stingray, provides commercial solutions in music, in-store advertising solutions, digital signage, and AI-driven consumer insights and feedback. Stingray Advertising is North America’s largest retail audio advertising network, delivering digital audio messaging to more than 20,000 major retail locations. Stingray has over 1000 employees worldwide and reaches 540 million consumers in 160 countries. For more information, visit www.stingray.com
About Stingray Advertising
Stingray Advertising operates North America’s largest retail audio advertising network, delivering digital audio ads across more than 20,000 superstore, pharmacy, grocery, and discount store locations. Its retail media network connects brands to consumers at point of sale reaching more than 140 million shoppers every week. By engaging with high-intent audiences in an unavoidable contextual environment, Stingray Advertising leverages the power of proximity to deliver proven performance for advertisers. For more information: www.stingray.com/advertising
Hivestack is the largest independent, global, full stack, marketing technology company, powering the buy and sell side of programmatic digital out of home (DOOH) advertising. Hivestack was founded in 2017 with headquarters in Montreal, Canada and operates in 25+ countries across the globe. For more information, please visit hivestack.com or follow us on LinkedIn, Twitter and Facebook @hivestack.
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