Industry News & Press Releases

Partnership extends Datonics data segments across desktop, mobile and Digital Out of Home campaigns.



NEW YORK, April 24, 2019 – Leading online data marketplace Datonics has entered into a data partnership with digital tech firm Atedra. The deal provides advertisers using Atedra’s demand-side platform for desktop, mobile and DOOH audience campaigns in Canada and the U.S., access to Datonics’ data segments, strengthening audience profiles

Combined offering to further streamline automated buying and selling of DOOH inventory.



MONTREAL, May 8, 2019 — Broadsign, the leading out-of-home marketing platform, today announced that it has acquired Campsite, the innovative Canadian digital out-of-home (DOOH) ad exchange that automates the buying and selling of DOOH inventory. This news follows the recent announcement that Broadsign has acquired the industry’s premier out-of-home


NEW YORK, May 2, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that AdMetv has joined its membership ranks.







AdMetv is an innovative, place-based DOOH advertising IoT device solution
that lights up "passive” (non-revenue generating) screens to generate ad
revenue and gather data from engaged consumers. The company has developed a
unique, place-based technology solution,


NEW YORK, May 1, 2019-- DPAA, the leading global organization for everything digital out-of-home (DOOH), announced today that it will hold a special promotion at its Video Everywhere Canada Summit, in conjunction with sponsoring company Media City, that will send an ad agency media professional to the June 2020 Cannes Lions Young Media Academy held at the Cannes Lions in


NEW YORK, April 29, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that MobileFuse has joined its membership ranks.







New York-based MobileFuse
is a leading, moments-based advertising company focused on delivering
receptive moments and real-time insights and results to agencies and brands. MobileFuse is partnered with thousands of
premium publishers across multiple verticals


When Chive Media Group spun out its out-of-home TV business last year, co-founder and CEO Leo Resig said the structure should help the new company, called Atmosphere, raise venture capital.







Looks like those fundraising efforts were successful, with Atmosphere announcing that it has raised $10 million in Series A funding led by S3 Ventures, with participation from Capstar Capital.



“I have


COMBINED COMPANY WILL OFFER A UNIFIED OUT-OF-HOME MEDIA INVENTORY, MARKETING AND SALES MANAGEMENT SOLUTION, STREAMLINING STATIC AND DIGITAL OOH OPERATIONS FOR MEDIA OWNERS.







MONTREAL, April 23, 2019 — Broadsign, the leading digital out-of-home marketing platform, today announced that it has reached an agreement to acquire the industry’s premier out-of-home enterprise business solution, Ayuda Media Systems. Both companies are headquartered in Montreal.


NEW YORK, April 22, 2019 – DPAA, the leading global organization working to drive out-of-home
into its digital future, announced today that JCDecaux North America has
joined its membership ranks.







JCDecaux North America operates
2,100+ high quality digital screens in airports, cities, major expressways and shopping
malls across the US. Advertisers benefit from JCDecaux’s
exclusive digital advertising networks because they help brands leverage data
to

The Port Authority of New York and New Jersey is seeking innovative proposals from firms interested in developing and implementing out-of-home advertising


programs for its airports, bridges, tunnels and transit facilities, which

are among the world’s most iconic and extensively used. More than 266 million

residents and visitors pass through these facilities annually, providing a

unique opportunity for advertisers to reach the country’s largest

2nd Annual Video Everywhere Canada Summit
Celebrates Digital Innovation in Out-of-Home Advertising
Featured Speaker: Stuart Garvie, CEO, GroupM Canada 

NEW YORK, April 2, 2019-- Coming off its very successful first Summit in 2018, DPAA, the leading global organization for everything digital out-of-home (DOOH), announced today that it will hold its second annual Video Everywhere Canada Summit on May 29 in Toronto.

The Summit

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