DPAA, Media City Team Up on Promotion that will Send a Media Agency Professional to Cannes Lions Young Media Academy

NEW YORK, May 1, 2019-- DPAA, the leading global organization for everything digital out-of-home (DOOH), announced today that it will hold a special promotion at its Video Everywhere Canada Summit, in conjunction with sponsoring company Media City, that will send an ad agency media professional to the June 2020 Cannes Lions Young Media Academy held at the Cannes Lions in France. DPAA’s second annual Canada Summit will be held May 29 in Toronto.

The Young Media Academy is open to media professionals 30 years of age or under. Delegates to DPAA's Video Everywhere Summit Canada (www.videoeverywherecanada.com) who meet this criteria will be invited to enter the random drawing at the Summit. The winner will be announced immediately following the day's sessions. In addition to the seat in the Young Media Academy, the winner's accommodations and travel will be included. DPAA held a similar promotion at its 2016 Video Everywhere Summit in New York.

Barry Frey, DPAA President & CEO, said, "We are thrilled to be teaming up with Media City to send a young media professional to the prestigious Young Lions Media Academy. For the winner, this will be an incredibly valuable, once-in-a-lifetime opportunity.”  

The Young Lions Media Academy is open to a limited number of participants per year. It is an intensive five days of learning that provides a deeper understanding of the media landscape, and how this understanding will drive media solutions to greatly increase advertisers’ connections with their audiences. Held during Cannes Lions, the course equips participants to deliver better results on behalf of clients, taking the creative idea and working every media angle to amplify it in the marketplace and maximize results. The curriculum focuses on the key changes taking place in the media landscape, driven by rapidly evolving consumer behavior, in particular the impact of new technologies and the balance between exposure and engagement.

DPAA’s Video Everywhere Canada Summit will again be held at Cineplex’s spectacular venue- The Rec Room. This state-of-the-art entertainment and conference facility will host an agenda covering important issues and developments in the video everywhere ecosystem, including programmatic, multi-screen engagement, mobile/location data, the latest in DOOH advertising and case studies illustrating out-of-home's (OOH) impact on consumer behavior.

The event is targeted to executives representing brands, agencies, the OOH industry, ad tech, mobile/location companies, data firms and others from the full spectrum of multi-screen advertising.

Stuart Garvie, CEO of GroupM Canada, will headline an all-star lineup of agency and brand executives. Additional speakers include: Ash Molaei, Sr. Brand Manager, Mobile Communications, LG; Kate Piccolino, Director of Sales & Marketing, Ritz Carlton Montreal, Michael Ingemann, Managing Director, Cadreon Canada and Debbie Drutz, President, Novus.

Last year’s Video Everywhere Canada Summit attracted 320 attendees, a number expected to be surpassed at this year’s event. A limited number of sponsorships and exhibit spaces are still available from DPAA.

DPAA is the global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything," DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly "mini summit" meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.

In 2018, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.

DPAA’s global membership includes several well known Canadian based companies, including AdStash, Astral/Bell, Atedra, Ayuda, BroadSign, Cineplex Digital Media, FrontRunner, Hivestack, Media City, Novus, Outfront Canada, Pattison/Onestop, Rouge Media and Zoom Media.

About DPAA (www.videoeverywhere.com)

Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.

DPAA's annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2019 Video Everywhere Summit will be held October 15 in New York. DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.


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Barry Frey on Twitter: @barryfrey


Mark Braff

Braff Communications LLC