NEW YORK, April 29, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that MobileFuse has joined its membership ranks.
New York-based MobileFuse is a leading, moments-based advertising company focused on delivering receptive moments and real-time insights and results to agencies and brands. MobileFuse is partnered with thousands of premium publishers across multiple verticals to develop and deliver ads that reach the most receptive, appropriate audience.
Barry Frey, DPAA President & CEO, said, "MobileFuse is in a great position to help advertisers capitalize on the tremendous synergy between out-of-home and mobile, and we look forward to helping them in that regard. Ken Harlan and Val Katayev are industry visionaries and we welcome them and their team to our community of members.”
Ken Harlan, Founder & CEO, MobileFuse, said, “The combination of mobile and out-of-home represents a powerful marketing opportunity for brands. MobileFuse is a leader in this arena, and joining DPAA will enable us to fully capitalize on our proprietary technology as we work more closely with the DOOH community.”
DPAA is a global, out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything," DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly "mini summit" meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
In 2018, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
About MobileFuse (www.mobilefuse.com)
MobileFuse is a leading, moments-based advertising company focused on delivering receptive moments and real-time insights and results to agencies and brands. Through cutting-edge analytics, precision targeting capabilities, and sophisticated proprietary technologies, MobileFuse delivers unique and impactful campaigns for our clients. With a presence across the country, this New York-based company is 100% focused on customer service and exceeding client expectations.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global out-of-home marketing association committed to driving the industry into its digital future. DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
DPAA's annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2019 Video Everywhere Summit will be held October 15 in New York. DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey
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