The Port Authority of New York and New Jersey is seeking innovative proposals from firms interested in developing and implementing out-of-home advertising
programs for its airports, bridges, tunnels and transit facilities, which
are among the world’s most iconic and extensively used. More than 266 million
residents and visitors pass through these facilities annually, providing a
unique opportunity for advertisers to reach the country’s largest and most
valuable media market.
Proposals submitted in response to the Port Authority’s Request for Proposals
would generate revenue, incorporate new technology, and improve
customer experience. The RFP also seeks proposals that shift the Port Authority
advertising asset inventory from static to digital displays, integrate creative
experiential advertising, offer innovative sponsorships and partnerships,
and capitalize on planned airport terminal redevelopments.
The RFP will include a schedule for a general information session about this
opportunity, which is anticipated to occur in the second half of April 2019, and
for subsequent site visits to the Port Authority facilities.