NCM partnered with Rival+Reach3 Insights, using their mobile chat platform, to survey moviegoers planning to see Shang-Chi and the Legend of the Ten Rings during its opening weekend to gauge the in-theater moviegoer experience.
RESPONDENTS: NCM Behind the Screens (BTS) Online Community Members & Rival+Reach3 Insights Network
DATE: September 2-6, 2021 | DEMOS: Adults 18+

This research confirms what we’ve always known: NOTHING

"Out of the Box” Embeddable Technology Company Bridges Mobile and OOH Screens


NEW YORK – September 15, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Blingby has joined the association. Blingby makes digital content interactive. By scanning QR codes on digital screens and

Here’s what moviegoers are saying!

NCM recently conducted two focus groups with NYC and LA Moviegoers of its online community of 6,500 movie enthusiasts called Behind the Screens (BTS).  Given new requirements for entry to entertainment/outdoor  venues (proof of vaccination in NYC and masking in LA) two sessions were held to better understand the potential impact on moviegoers in each market.
“As

Written by Michael Hudes, Head of Growth, Lyft Media



We are living in an environment of difficult choices and ongoing challenges. The OOH media world is no exception, why would it be after what we experienced as an industry (and survived) over the past 16 months?  A popular refrain I hear among my colleagues is that we deserve to be

In collaboration with its partners, Hivestack drove programmatic DOOH innovation using precise audience targeting and cross screen integration for a leading global beauty brand.

HONG KONG, MONTREAL - August 17, 2021 - Hivestack, the world’s leading full stack programmatic digital out of home (DOOH) platform has announced the successful completion of the first programmatic DOOH campaign with cross screen integration,

Research Panel Reveals Confidence in Cinematic Experience
 

NEW YORK, NY – Cinema advertising networks, National CineMedia (NCM) and Screenvision Media, today shared the results of the companies’ first joint research effort, a survey assessing the impact of the COVID-19 Delta variant on movie-fans and their movie-going outlook.



The survey of 1,311 moviegoers conducted July 29-August 2 revealed the following:

79% of

Hivestack’s programmatic digital out of home (DOOH) technology allows GroupM clients to access DOOH inventory in Singapore


SINGAPORE, MONTREAL, CANADA - August 10, 2021 - GroupM Singapore announced today a partnership with Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company. The deal will allow clients of GroupM agencies (Mindshare, MediaCom, Wavemaker, Essence and m/SIX) and

Cooper brings a strong track record of OOH ad revenue growth and global business acumen

LAS VEGAS, NV – Adomni, the leading programmatic platform to plan and buy digital out-of-home advertising, today announced the appointment of Michael Cooper as the company’s Global President and Chief Revenue Officer. In this newly created position, Cooper will lead Adomni’s business and revenue growth strategies

RESTON, Va., August 4, 2021 – Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with Captivate, North America’s leading location-based digital video network, to provide reporting from Comscore’s fast-growing digital out-of-home (DOOH) solution. The new reporting includes digital ad impressions, reach, and frequency by market and demographic.



With 25 years in digital

Former LIVE BOARD CEO and long-time Dentsu Japan veteran joins global ad tech company
 

TOKYO, JAPAN, MONTREAL, CANADA, August 4, 2021 - Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as President, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the