Hivestack’s programmatic digital out of home (DOOH) technology allows GroupM clients to access DOOH inventory in Singapore
SINGAPORE, MONTREAL, CANADA – August 10, 2021 – GroupM Singapore announced today a partnership with Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company. The deal will allow clients of GroupM agencies (Mindshare, MediaCom, Wavemaker, Essence and m/SIX) and their outcome media specialist, Xaxis to programmatically activate digital OOH inventory in Singapore.
Utilizing Hivestack’s market leading demand side platform (DSP), and with access to leading publishers in Singapore including Clear Channel, Asiaray, VIOOH and Focus Media, GroupM will allow brands to create measurable, highly-targeted campaigns that activate custom audiences and drive business outcomes.
GroupM kicked off the partnership with live campaigns for several of their consumer brand clients within the Hivestack DSP. These campaigns utilized custom audience segments alongside location geo targeting and contextual creatives.
Felicia Poon, Head of Investment for GroupM Singapore commented, “The partnership presents a lucrative opportunity for high impact out of home advertising in Singapore. Using Hivestack’s market leading DSP, marketers in Singapore will be able to identify and reach the most relevant audiences for their campaigns.”
Matt Bushby, Hivestack’s Managing Director, ANZ & SEA commented, “This is such an exciting time for Hivestack in Southeast Asia as this deal extends our global partnership with GroupM, Xaxis and Kinetic. Singapore is a key territory for media and ad tech across the whole of APAC and we are excited to be launching with such strong demand and supply partners.
Hivestack is the global, full stack, marketing technology company that powers the buy and sell-side of programmatic digital out of home (DOOH) advertising. On the buy side, marketers use Hivestack’s Demand-Side Platform to create measurable campaigns that activate DOOH screens in real time based on consumer behaviour and audience movement patterns.
On the sell-side, DOOH media owners use Hivestack’s Supply-Side Platform & Ad Exchange to attract programmatic revenue. DOOH media owners can also use Hivestack’s Ad Server to power audience-based, directly sold campaigns. Attribution is a first class-citizen throughout Hivestack’s platform, offering buyers and sellers the ability to measure business outcomes at all stages of the consumer sales funnel.
Hivestack is headquartered in Montreal, Canada, and has global operations in Toronto, Tokyo, London, Spain, Germany, France, Italy, New York, Mexico City, Shanghai, Singapore, Sydney and Guadalajara.
For more information, please visit https://www.hivestack.com or follow us on LinkedIn, Twitter and Facebook @hivestack
Media Contact:
Sulwyn Ngoh
Marketing Director, ANZ & SEA
sulwyn@hivestack.com
GroupM is the world’s leading media investment company responsible for more than $60B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology (Choreograph), Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates, and generates sustained value for our clients wherever they do business.
Discover more about GroupM at www.groupm.com, @GroupMWorldwide on Twitter, and @GroupMWorldwide on LinkedIn.
Contact: Felicia Poon (felicia.poon@groupm.com)