NCM partnered with Rival+Reach3 Insights, using their mobile chat platform, to survey moviegoers planning to see Shang-Chi and the Legend of the Ten Rings during its opening weekend to gauge the in-theater moviegoer experience.

RESPONDENTS: NCM Behind the Screens (BTS) Online Community Members & Rival+Reach3 Insights Network

DATE: September 2-6, 2021 | DEMOS: Adults 18+

This research confirms what we’ve always known: NOTHING can match the movie-going experience!  We’re excited about what’s to come with so much great content set to hit theaters in 4th Quarter and throughout 2022.  There will be no better place in the media landscape than cinema to reach young, engaged audiences.

Scott Felenstein, President – Sales, Marketing & Partnerships for National CineMedia