Industry News & Press Releases

NEW YORK, Dec. 19, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Kinetic Canada has joined the association.





Kinetic, the world's largest and most innovative out-of-home (OOH) planning agency, brings forward the future of OOH communication for brands. Kinetic uses intelligence, technology and creativity for brands to communicate with valuable audiences

Features added to industry-standard 400-millimeter module





BROOKINGS, S.D. – Dec. 17, 2019 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, announces the DB-6500, the latest addition to their DB-6000 LED digital billboard series. The Out of Home industry-standard 400 by 400-millimeter module features neighborhood-friendly emissions standards, a 10-year brightness guarantee, 12-year parts support and diagnostic information through System Health.



This latest

NEW YORK, December 17, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Voilàp Holding has joined the association.



Italy-based Voilàp Holding is a company on the leading edge of smart cities innovation, with the knowledge, skills, technology and experience to accelerate, facilitate and support the development of Smart Cities around the

Partnership Enables Cross-Country Programmatic Buying of Japanese Digital Out-of-Home (DOOH) Media from the Americas, UK, Europe and ANZ Markets



Montreal, Canada – December 12, 2019. Hivestack Inc, a Canadian-based marketing technology company specializing in programmatic DOOH, was named today as a primary DSP partner to Japanese-based LIVE BOARD Inc, which is a joint venture between NTT DOCOMO, INC. and Dentsu Inc., focused

MONTREAL, CANADA and SYDNEY, AUSTRALIA — December 11, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform and programmatic DOOH platform Lemma have partnered to integrate the Broadsign Reach programmatic supply-side platform (SSP) with Lemma’s demand-side platform (DSP). The partnership will greatly expand Lemma’s DOOH screen inventory while enabling Broadsign’s global network of programmatically-enabled publishers to reach new digital

NEW YORK, December 10, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Blip, North America’s most successful self-serve, pay-per-“blip” digital billboard advertising marketplace, has joined the association.



In only two years, Blip has demonstrated a singularly effective demand generation model by providing 100,000 small businesses with easy online access to almost

Global video news network for the next generation to deliver more robust digital video offering tailored for social and streaming



Bloomberg Media announced this week that it is rebranding TicToc, its social video news network, to QuickTake by Bloomberg. This is a key step for the brand as it evolves into a premium global news network that seamlessly connects the world

DOOH ad tech platform selected to serve as technology back-bone of LIVE BOARD’s full-stack, programmatic OOH offering for the Japanese market



December 05, Tokyo, Japan – LIVE BOARD Inc, a joint venture between NTT DOCOMO, INC. and Dentsu Inc., announced a partnership with Hivestack Inc, a technology platform that powers programmatic OOH buying and selling. First in Japan, LIVE BOARD launches

New ad tech integration gives brands and agencies a one-stop shop for planning and executing global programmatic campaigns across online, mobile and digital-out-of-home



MONTREAL and COPENHAGEN — December 5, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform, and the integrated advertising technology company Adform have joined forces to integrate the Broadsign Reach programmatic supply-side platform (SSP) with Adform’s

NEW YORK CITY — SNA Displays has been selected as the primary LED display provider for American Dream Meadowlands, the biggest mall in the United States and one of the largest indoor/outdoor retail and entertainment venues in the world.



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Located in East Rutherford, New Jersey, American Dream will feature a number of attractions including more than 500 retail stores and

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