Industry News & Press Releases

Push-button activation through Ignite OA provides access to hyper-local advertising


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November 5, Danville, IL – Watchfire Signs, a leading manufacturer of digital billboards and LED displays, today announced a partnership with Blip that will allow users of Watchfire’s Ignite software to enable Blip with a single click. Blip is the highest performing self-serve marketplace for small business advertisers in the USA

NEW YORK, November 5, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Mesmerize, an out-of-home media company specializing in providing patient education at the point-of-care, has joined the association.



Barry Frey, DPAA President & CEO, said, "Mesmerize provides a tremendously valuable service – for both consumers and advertisers -- that advances

Ad Tech Integration Opens DOOH Programmatic Pipes More Broadly to Digital Buyers, Helps Brands Execute More Efficient and Measurable Omnichannel Campaigns



MONTREAL, Canada and New York, NY — November 5, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform and Clear Channel Outdoor (NYSE: CCO), one of the world’s largest OOH providers, today announced a new partnership that enables brands

New integration expands AdQuick’s campaign effectiveness model to more than 46,000 additional programmatically-enabled digital screens


MONTREAL, Canada and Los Angeles, CA — October 23, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform, and AdQuick.com, the out of home (OOH) advertising software company backed by Reddit co-founder, Alexis Ohanian, have partnered to integrate the AdQuick platform with the Broadsign Reach SSP. The

NEW YORK, October 29, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that StreetMetrics has joined the association.



StreetMetrics leverages traffic and mobile location data to provide accurate media measurement, audience intelligence and location-optimized media placement for ads on moving vehicles.



Barry Frey, DPAA President & CEO, said, "StreetMetrics provides critical targeting

NEW YORK, October 17, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Raleigh, NC-based Reveal Mobile, a leader in location based audiences, attribution and analytics, has joined the association.



Barry Frey, DPAA President & CEO, said, "Reveal Mobile, through its VISIT platform, has quickly emerged as a leader for geotargeting and

SYDNEY, Australia — Wednesday October 9, 2019 — Broadsign, the leading out-of-home (OOH) platform for media owners proudly announces the renewal of a successful partnership with Tonic Health Media, Australia’s leading OOH Health and Wellbeing Network with a five year contract.



The partnership will see Tonic Health Media continue to employ Broadsign’s powerful DOOH marketing platform for all campaigns across more than 5300

TORONTO, September 23, 2019 –NOVUS Canada announced today that Quin Millar has joined the agency as Managing Director, reporting to Debbie Drutz, President. Millar will focus on driving the agency’s growth in Canada and the U.S. NOVUS’ vision is to bring brands to where people live their lives through granular geo-spatial planning, audience analysis, value-based buying and performance-driven outcomes.



Millar is

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