Dentsu & NTT DOCOMO Programmatic Arm Sees Membership as Building Block Supporting Global Growth





NEW YORK, August 3, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving the industry to digital, announced today that LIVE BOARD, Inc, a joint venture between NTT DOCOMO, INC. and Dentsu Inc., has joined the

NEW YORK, July 29, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving the industry to digital, announced today Vertical Impression has joined the association.





Vertical Impression, operating out of Edmonton, Calgary, Vancouver, Toronto and Montreal, is Canada’s largest national residential elevator screen communication and advertising network. The company is making

NEW YORK, July 22, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving the industry to digital, announced today that Adapt Media has joined the association.





Headquartered in Toronto, Adapt Media is celebrating its 22nd anniversary as a leading provider of OOH, digital and print media across Canada, delivering 500+ million

NEW YORK, July 20, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community and moving the industry to digital, announced today that Eastidea Integrated Solutions has joined the organization.





Headquartered in Shanghai, China, Eastidea offers AI-based digital signage solutions for retail, smart tech museums, supermarkets and all indoor industries. Eastidea facilitates in-elevator advertising

For the first time in the DOOH industry, brands will be guaranteed real-time impressions and complete campaign transparency when advertising on The Westfield Network, a state of the art, digital out-of-home media network located in Westfield shopping centers in the U.S., Unibail-Rodamco-Westfield (URW), announced today. Currently available across 471 digital media screens in 18 digitally powered centers, the network’s enhanced

TORONTO, July 15, 2020 –NOVUS Canada announced today that it has launched a brand extension, NOVUS EXTRA, and that the initiative’s first partnership is with Octopus Interactive, the largest network of rideshare entertainment screens in the United States. The announcement was made today at DPAA’s annual Video Everywhere Canada Summit.





NOVUS EXTRA will operate as a division of NOVUS

Partnership enables Quebecor to more effectively service advertisers across the province











MONTREAL, Canada – July 6, 2020 – Broadsign, the leading out-of-home (OOH) platform has been selected by Quebecor, Quebec’s leading communications, media and entertainment company, to power its digital out-of-home (DOOH) division. The partnership enables Quebecor to easily sell, manage and distribute content across its fleet of premium bus shelter

NEW YORK, June 24, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community, announced today that meldCX has joined the association.


The Australia-based company, which has a U.S. headquarters in Austin, Texas, provides out-of-home media owners, advertisers and retailers with a camera-based platform that creates trackable physical spaces.

Viana by meldCX is the latest offering within

Audio advertising tailored specifically for in-store retail environments can now be purchased on the largest programmatic OOH exchange

NEW YORK, NY - June 23, 2020 - Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and experience company, today announced its partnership with Vistar Media, the leading global provider of software for digital out-of-home (DOOH).

The partnership marks the first time that advertisers will

PATTISON Outdoor Advertising is proud to expand its Digital Residential Elevator Network in Montreal through new partnerships with Devimco Immobilier and La Presse. This expansion will include Montreal’s tallest residential project, the Maestria Condominiums.

Montreal, June 23, 2020 – PATTISON Outdoor Advertising, Canada’s largest Out-of-Home provider, is proud to announce it has partnered with Quebec-based real estate developer, Devimco