NEW YORK, July 20, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community and moving the industry to digital, announced today that Eastidea Integrated Solutions has joined the organization.
Headquartered in Shanghai, China, Eastidea offers AI-based digital signage solutions for retail, smart tech museums, supermarkets and all indoor industries. Eastidea facilitates in-elevator advertising with its proprietary projection system and a cloud-based platform, Addreality, that encompasses campaign management, creative design and playback opportunities on other media. The projection system, El-MINI lifter, transforms elevator doors into screens that display content and advertising to captive audiences.
Barry Frey, DPAA President & CEO, said, “We are proud to be extending our global reach by welcoming Eastidea to our community of members. Eastidea is an exciting company with a unique platform that should be of great interest and value to advertisers.”
DPAA has members in EMEA, North America, Asia, South America, Africa and Australia.
Dmitry Shklyar, Eastidea Founder & CEO, said, “DPAA has built a prestigious network of companies across the globe that share our passion for the digital out-of-home industry, and we look forward to working with the group to continue our sector’s tremendous growth.”
Eastidea® provides cost-effective marketing and advertising digital signage solutions to DSOs, DOOH advertising agencies, elevators companies, etc.
With offices in Shanghai and Hong Kong, Eastidea® has developed and deployed digital signage solutions for clients all across the world.
The Eastidea® team looks forward to delivering easier, more affordable, and more scalable networking to digital signage advertisers around the globe!
DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community, Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as “DPAA Short Connects,” “DPAA Homeroom,” “DPAA Town Hall,” “DPAA Davos” and “DPAA Task Force.” DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
DPAA membership also includes admission to quarterly town hall meetings and access to curated VIP tours and meetings at CES and Cannes Lions. DPAA’s annual Canada Video Everywhere Summit will be held July 15 as a live Zoom event (Registration is now open).
DPAA’s 2020 Video Everywhere Summit, the industry’s largest one-day media event, will be held Tuesday, October 13.
Barry Frey on Twitter: @barryfrey
Braff Communications LLC