Leader in Location Data Space Increases Involvement in Out of Home
NEW YORK – November 9, 2021 – DPAA, the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, today announced that Veraset has joined the association. Veraset is a leader in the location data space that provides raw and pre-processed population datasets. The data can be used for attribution and measurement across mobile, connected TV, and Out of Home.
“The out of home channel is one of the fastest growing media sectors, and we think there is a clear opportunity for population movement data to drive deeper understanding of the space,” said Parker Ence, CEO of Veraset. “We look forward to being part of the growing DPAA Member Community.”
“We are pleased to have Veraset as part of the DPAA,” said Barry Frey, President & CEO of DPAA. “Veraset’s datasets can help many of our members power their location offering and we look forward to having them participate in the membership.”
Veraset offers two key data products designed for data scientists, product teams, and big data analysts. Veraset Movement is a granular anonymized population movement dataset pipeline with hundreds of billions of global anonymized GPS signals collected, cleansed and delivered daily.
Veraset Visits is the company’s proprietary machine learning model merging raw GPS signals with precise polygon points-of-interest to understand footfall traffic, essentially which anonymous device visited what POI when.
OOH companies use Veraset Movement and Visits mobility datasets to understand, analyze, and predict exposure to OOH assets and pre- and post- exposure traffic and retail visitation trends.
DPAA is the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as “DPAA Short Connects,” “DPAA Homeroom,” “DPAA Davos” and “DPAA Task Force.” DPAA’s WE.DOOH (Women’s Empowerment in Digital Out-of-Home) runs a series of successful webinars and training sessions for personal and professional growth. The association’s DEI Board participates in internships, mentorships and educational programs. DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere and marketing campaign; and more.