DPAA offers inspirational event celebrating personal achievement in media and sports.
COO, Mass Media, Star of Deaf World Cup on England’s Team tells her story along with agency, media leads and interactive workshop NEW YORK – March 6, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media...
Grocery TV’s In-Store Retail Media Network Achieves an Average 14% Sales Lift for CPG Brands
NEW YORK, April 16, 2024 -- Grocery TV, an in-store digital advertising network reaching 1 in 5 Americans, today announced the results of a meta analysis that showed, on average, consumer packaged goods (CPG) brands achieve a 14% incremental lift in sales by...
LIVE UPDATES
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- CI Exclusive: Q&A with ADI Execs on Snap One Acquisition
- How DOOH network operators can benefit from integration with LMX programmatic DOOH ad platform
- Opinion: What’s wrong with modern advertising
- Navigating Mental Disintegration: Prioritizing Mental Health
- OOH ad sales: Talent has little or nothing to do with greatness (Billboard Insider)
ABOUT US
DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community while exploring the growing role of #DOOH in today’s Omnichannel mix
Membership in the global DPAA community brings many business acceleration benefits, including a wide array of products such as DPAA Short Connects interview series, DPAA Homeroom educational seminars, DPAA Town Hall private member events, DPAA DOOHDavos leadership seminars and DPAA Task Force special initiatives including our WE.DOOH women’s empowerment initiative.
DPAA provides a forum for global collaboration between digital networks, ad tech firms, research companies, content providers, media agencies and advertisers. DPAA members have access to our extensive database of: research; best practices and case studies; tools for planning, training and forecasting; social media amplification and news circulation; insights on software and hardware solutions; and further integration into the global advertising ecosystem.
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Ask us about these exciting member resources.
