by Blake Kelley | Sep 18, 2024 | In The News, Member News
Last month, the Global OOH industry trade body, the DPAA, released its report into the media decision-making of omnichannel brand advertisers. The report paints a clear picture of an industry going through an exciting and generational shift as media owners and...
by Blake Kelley | Sep 17, 2024 | In The News, Member News
Veridooh has been seeing increasing demand from agencies and brands for independent verification for greater confidence and transparency in their OOH investment New York: Award-winning adtech company Veridooh has today announced a partnership with Place...
by Blake Kelley | Sep 16, 2024 | In The News, Member News
Recipients Celebrated at DPAA Global Video Everywhere Summit October 15, NYC NEW YORK – September 16, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today the recipients for its...
by Blake Kelley | Sep 11, 2024 | In The News, Member News
France, 9 September 2024 – Displayce, the European leader in programmatic digital out-of-home (DOOH) advertising, marks a new milestone by becoming the first specialised platform to integrate generative artificial intelligence for recommending personalised DOOH...
by Blake Kelley | Sep 3, 2024 | In The News, Member News
Results from DPAA Omnichannel Decision Makers Study Presented at September 11 Webinar Event Open to Non-Members NEW YORK – September 3, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today,...
by Blake Kelley | Aug 22, 2024 | In The News, Member News
NEW YORK—Premier out-of-home media company Branded Cities replaced a prominent video platform near New York City’s Bryant Park with EMPIRE™ Exterior video technology from SNA Displays. On 42nd Street’s busy commuter corridor between 6th and 7th, the LED...
