Talking Programmatic Standards with Captivate’s Neil Shapiro
Digital Signage Connector Editor, May 22, 2017
Back in mid-April, The Digital Place Based Advertising Association (DPAA) released programmatic standards for the digital out-of-home (DOOH) industry as part of an ongoing process to facilitate transactions. This new set of standards aims to benefit buyers, sellers, brands and the ad-tech community by expanding opportunities for buyers to target audiences and purchase DOOH media programmatically. The measurement process will accommodate the needs of members and buyers while minimizing the difficulties usually associated with creative collaboration amongst multiple partner companies. Digital Signage Connection recently caught up with Captivate’s Vice President of Digital Sales Neil Shapiro for a breakdown of how these new standards are shaping new protocol and expanding business opportunities in and around his New York office.