DPAA Programmatic Standards

OVERVIEW

The Digital Place Based Advertising Association (DPAA) has been working with Prohaska Consulting and the digital place based/digital out of home industry to develop a standard practice for programmatic trading.

Programmatic provides access to automation, but automation requires specifications to work successfully. Specifications will ensure that the buyers and sellers are  able to  work together and at scale. The development of standards reduces complexity and facilitates impression delivery at scale which increases earned revenue. While there will always be unique specs for custom implementations, the greater the adoption of standards for high volumes of impressions, the greater the potential.

Below are the documents created by the DPAA Programmatic Committees and Prohaska Consulting for Technical Specifications and Creative Units Standardization:

Please feel free to email DPAA at userfeedback@dp-aa.org with any questions or additions to the industry standards. Make sure to include your name and company when submitting.

Programmatic Council
Creative Specifications Committee
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Programmatic Council
Technical Specifications Sub-Committee
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