NEW YORK, August 3, DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced initial speakers for its in-person Video Everywhere Summit on October 12 at Chelsea Piers on the Hudson River in New York City. To register for this event, click here.
The impressive list of initial speakers include.
- Bess Spaeth, Sr. VP, Global Brand Media & Experiences, American Express
- Richard Guest, VP Marketing Communications, Burger King
- Jackson Jeyanayagam, VP, GM, DTC, The Clorox Company
- Bob Liodice, CEO, Association of National Advertisers
- Yin Woon Rani, CEO, MilkPEP
- Rob Master, VP Media and Digital Engagement, Unilever
- Diedre Smalls-Landau, U.S. CMO & Global Head of Culture, UM
- Geoff Edwards, Executive Creative Director, GALE Partners
“Each of these brands and speakers has a story to tell, especially given the changes to marketing and advertising in the last year and half,” said Barry Frey, President & CEO of DPAA. “We will look at their thinking plus how they have and how they will engage with customers. MilkPEP, for example will showcase the new update of their famous ‘Got Milk’ campaign that makes extensive use of Out of Home.”
The Summit celebrates the growing role of Digital Out of Home and DOOH programmatic in today’s Omnichannel mix. DPAA will announce more speakers and a few surprises soon.
This year’s Summit will feature more networking time, and a dazzling venue with new and unique programming and physical configurations. Due to these alterations and given that a majority of previous sponsors have already secured their positions, limited sponsorships will be available. Please contact Noah.Klas@dpaaglobal.com for more information on sponsor activations.
DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as “DPAA Short Connects,” “DPAA Homeroom,” “DPAA Town Hall,” “DPAA Davos” and “DPAA Task Force.” DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.