DPAA Global Summit on October 11 in New York. Click here for information and to register for the event. Adidas has been an iconic brand for generations. The brand now engages with the highly sought after GenZ in their playground of choice – the Metaverse. The...
DPAA Global Summit on October 11 in New York. Click here for information and to register for the event. Claire’s – an absolute icon of American retail culture in the 90s – is striking a chord once again, cementing its iconic status with a whole new demo dubbed...
at DPAA Global Summit on October 11 in New York. Click here for information and to register for the event. Katie Zapata, Vice President of Brand Marketing at FreshDirect, shares insights from a partnership with OUTFRONT Media and Quan to leverage shoppable OOH to...
Click here for information and to register for the event. CVS Health played a critical role in supporting Americans during COVID, now Diego Vaccarezza, VP of Enterprise Media at CVS talks about the role this team played and lessons learned. In this opening fireside...
Click here for information and to register for the event. Creativity has always been a key ingredient in marketing, and even the biggest brands like Microsoft have re-examined their processes in the last few years. Kathleen Hall is Chief Brand Officer at Microsoft,...
NEW YORK – September 2022 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today that BCN Visuals, an award winning innovation technology company has joined...
