Emotional Experiences: Will AR Kill Video Advertising? DISTRIBUTION: By Mollie Cahillane | October 31, 2018 | FULL STORY We hear a lot of chatter about augmented reality, but it seems that no one is quite sure exactly how to use the tech. In June, Weather Channel...
DPAA Announces Creation of WE.DOOH™ Initiative, Women’s Leadership and Empowerment Program for Digital Out-of Home Industry Global Program Offers Personal Development, Executive Training, Networking and Other Support Activities NEW YORK, Oct. 30, 2018- In his...
Omni-channel platform MediaMath: we make DOOH as easy to buy as online ads Guest post by Mel Stott Thursday, October 25, 2018 MediaMath is a multi-channel demand-side platform (DSP) that helps brands and agencies buy advertising, including DOOH, across all digital...
Video Conference to Address ‘Societal and Media Technology Changes’ Affecting Media Consumption Today Barry Frey, president and CEO of DPAA (Digital Place-based Advertising Association), says the group’s upcoming Video Everywhere Summit addresses “basically the...
‘Video Everywhere’ Preview Roundtable by Joe Mandese @mp_joemandese, October 23, 2018 On the eve of the DPAA’s annual “Video Everywhere” summit, MediaPost held a roundtable discussion with DPAA President-CEO and two of the summit’s marquee speakers:...
