Omni-channel platform MediaMath: we make DOOH as easy to buy as online ads

Guest post by Mel Stott

Thursday, October 25, 2018

MediaMath is a multi-channel demand-side platform (DSP) that helps brands and agencies buy advertising, including DOOH, across all digital touchpoints. Mel Stott talked with MediaMath’s Lewis Rothkopf, GM, Supply about the platform’s digital out-of-home ( DOOH ) advertising capabilities.

What does MediaMath do in digital out-of-home?

We have built an independent, omni-channel, integrated DSP where our clients can easily run and manage their marketing campaigns across all channels in one platform.

MediaMath saw early on that out-of-home is one of the channels its advertisers were thinking about. They wanted to buy out-of-home similarly to how they buy digital, with the idea that they could run, manage, and compare different media channels in one place, for more efficiency.

What other media can advertisers buy through your platform?

We work across multiple screens (desktop, laptops, mobile, TV, and OOH), while also accepting different creative types (display, video, and audio).  We run formats that are in-banner, in-feed, native, social, and high-impact, full-screen placements, giving our clients the option to customize their overall strategy to best meet their targeting parameters.

What sets you apart from other DSPs working in the DOOH space?

We were just named a Leader in the Gartner 2018 Magic Quadrant for Ad Tech, and we believe our strengths include our transparent approach, our product vision and our rapidly expanding AI capabilities.

We run across multiple mediums and channels, but more importantly, we are transparent with our clients and we are guided by an outcomes-oriented, “consumer-first” approach.

Our vision is to deliver marketing everyone loves—that’s marketers, agencies, publishers, consumers, and everyone in between. Our platform is directed at driving outcomes, utilizing our Brain algorithm to optimize toward true business-aligned KPIs.

Our work with IBM in the AI space is strengthening these optimization capabilities, enabling marketers to use more actionable data to make decisions. Our products are built for privacy by design, to respect and protect consumers’ data, including an open approach to identity, made possible by a global deterministic user graph.