NEW YORK, Jan. 15, 2020 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Vibenomics, Inc. has joined the association.


Indiana-based Vibenomics is a provider of streaming audio experience solutions for thousands of points of interest and the industry’s first audio out-of-home programmatic advertising marketplace. The company enables location-based businesses to create and control their background musical vibe to influence sales and enrich the customer experience. Through curated playlists and professional voice announcements, Vibenomics provides the right revenue-enhancing vibe for over 100 brands inside more than 4,000 locations in 48 states, reaching more than 150 million people.


“Vibenomics is a welcome partner that helps fulfill our promise of ‘digital out-of-home everything’ by offering brands a unique opportunity to speak directly to target audiences at the point-of-sale through background audio advertising, which has been shown to have a positive impact on how much time consumers spend in a store, what they buy and how much they spend,” said Barry Frey, DPAA President & CEO, “We look forward to working with the Vibenomics team to evangelize audio as an important part of the out-of-home ecosystem as they grow their business in 2020 and beyond.”


Paul Brenner, Chief Strategy Officer, Vibenomics, said, “DPAA is clearly leading the way in the digital transformation of out-of-home media.  Their wealth of networking opportunities and resources align perfectly with our ambitious initiatives, and we are excited about working with Barry and his team to help advance the out-of-home space through the power and efficacy of audio.”


DPAA is a global, out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.


DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the largest full-day event dedicated to omnichannel marketing. The 2019 Video Everywhere Summit was held October 15 in New York.


In 2018, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.


About Vibenomics, Inc. 

Vibenomics, Inc. is a location-based audio out-of-home advertising and experience company that powers custom radio stations for retailers, giving brands the ability to talk to shoppers directly at the point of sale.  With its powerful cloud-based technology, licensed background music library, data integration capabilities, full-service team of audio experience experts, and network of professional voice talent available on-demand, the company provides the right revenue-enhancing vibe for over 100 advertisers in more than 4000 locations across 48 states, reaching over 150 million people.


Delivered through flexible plug-and-play mobile tablet devices, Vibenomics dynamically broadcasts hyper-targeted, in-stream audio advertisements and curated playlists within any combination of locations across its swiftly growing national footprint, unlocking a powerful new shopper marketing channel for reaching consumers during the critical final footsteps along the path to purchase.  Through a first-of-its kind partner program, retailers can receive a portion of revenue for all advertisements sold by Vibenomics that play within their locations, giving them the ability to monetize their private airwaves and transform a legacy expense into a new profit center.


Founded in 2016 in Indianapolis as Fuzic, the company rebranded to Vibenomics in 2017 and is backed by $7.6 million in investments.


About DPAA


Founded in 2006, DPAA is the global out-of-home marketing association committed to driving the industry into its digital future. DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.



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Mark Braff

Braff Communications LLC




Sara Camden

VP, Marketing