To kick off this year’s Global Summit, DPAA proudly presents a captivating Fireside Chat featuring Tariq Hassan, Chief Marketing & Customer Experience Officer for McDonald’s, in conversation with DPAA CEO, Barry Frey. Together, they will delve deep into the four cultural drivers that underpin McDonald’s philosophy on connecting with their customers, also known as their fans. Discover how these drivers not only define McD’s approach but also influence their media choices, fan engagement strategies, and their remarkable leadership in the industry. This dialogue promises to spark new ideas and insights that will resonate with marketers, advertisers, and media enthusiasts alike. Don’t miss out on this opportunity to be part of the conversation that’s shaping the future of media.


To see Tariq, plus CMOs and advertising leaders from Pepsi, Mastercard, Esprit, Google, Brooks Running, Assembly, Mediahub and more, register for DPAA Global Summit by clicking here.