Programmatic Council

[cherry_parallax image=”slide-contact.jpg” speed=”normal” invert=”false” custom_class=”parallax1″]

[extra_wrap custom_class=”extrahero_1″]

[lazy_load_box effect=”slidefromleft” speed=”550″ delay=”0″]

message-contact

[/lazy_load_box]

[/extra_wrap]

[/cherry_parallax]

[row]

[span3]

 

Choose a section below
to learn more:

Advisory Board >>
Entertainment Committee >>
Media Operations Committee >>
Mobile Integration Committee >>
Research & Standards Committee >>
Programmatic Committee >>

[/span3][span1][/span1]

[span6]

 

Programmatic Council

Mission

Continue the work of DPAA issued white paper by evaluating the programmatic landscape and the opportunities for the digital place based industry with specific focus on education, standardization and share shift.

Main Areas of Work:
Develop category specific working groups to, develop technical standards, discuss requirements and identify stake holders for the following categories:
·         Tech Specs: DSP/SSP Integration
·         Measurement
·         Creative Units/Ad Size
·         Audience Data

Committee Chair: TBD

For more information please email Noah Klas at Noah.klas@dp-aa.org

 

[/span6]