Mobile Integration Committee


To integrate mobile solutions with Digital Place Based Media at scale, allowing for ease of campaign planning, metrics, and reporting.

2015 Goals:

  • Create standards and best practices for mobile integration with Digital Place Based Media.
  • Educate members and industry on mobile integration benefits and how-to’s.
  • Deploy a mobile integration solution at scale among largest networks and interested parties.

Committee Chair: Jeff Gunderman, EYE Corp

For more information please email Ajay Durani at


Mobile Integration Committee - Guidelines and Best Practices -
download here > MIC Guidelines & Best Practices >>