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Choose a section below
to learn more:
Advisory Board >>
Entertainment Committee >>
Media Operations Committee >>
Mobile Integration Committee >>
Research & Standards Committee >>
Programmatic Committee >>
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Mobile Integration Committee
Mission
To integrate mobile solutions with Digital Place Based Media at scale, allowing for ease of campaign planning, metrics, and reporting.
2015 Goals:
- Create standards and best practices for mobile integration with Digital Place Based Media.
- Educate members and industry on mobile integration benefits and how-to’s.
- Deploy a mobile integration solution at scale among largest networks and interested parties.
Committee Chair: Jeff Gunderman, EYE Corp
For more information please email Ajay Durani at Ajay.Durani@dp-aa.org
Mobile Integration Committee – Guidelines and Best Practices –
download here > MIC Guidelines & Best Practices >>
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