Survey Dates: Sept 7-9, 2021
Sample: 1,202 Respondents
Study Background:
As theaters closed their doors in mid-March 2020 and the country sheltered in place, we set out to create a baseline of measurement by which we could track over time the impact of the COVID-19 virus on our audience by surveying our online community of moviegoers, NCM’s Behind The Screens™ Community.
Since Wave 1 (March 2020), we’ve continued to track the impact at each stage of the pandemic on them, from sheltering at home to returning to leisure activities, especially moviegoing. The following provides highlights from our most recent survey wave (Wave 10) conducted the week after the opening of Shang-Chi and the Legend of the Ten Rings.
The following provides highlights from our most recent survey wave (Wave 10) conducted the week after the opening of Shang-Chi and the Legend of the Ten Rings.