NEW YORK, Feb. 10, 2020 – DPAA, the leading global organization for all advertising and content outside the home, announced today that LiveXLive Media, Inc. (Nasdaq: LIVX) has joined the association.
A next generation live social music network unifying people worldwide through the universal language of music, LiveXLive connects fans, bands and brands. The company holds live streaming rights for more than 1,500 music festivals and events through exclusive, multi-year partnerships, and has produced more than 300 hours of live content featuring more than 310 artists since April 2019. In addition, LiveXLive has developed and produced hundreds of hours of short-form content composed of live performances, podcasts, artist interviews, lifestyle segments and show pilots.
“LiveXLive Media has an incredible library of music-related content – everything from short clips to live events – that is already enhancing many of our member screens,” said Barry Frey, DPAA President & CEO. “We look forward to helping LiveXLive Media to network within our community of members in support of their growth objectives.”
Dermot McCormack, President, LiveXLive Media, said, “As we’ve become a mobile society, and consumers are spending more time consuming content 24/7, Barry and his team are helping us to gain wider distribution of our premium content and our advertisers across video screens everywhere.”
DPAA is the global, out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the largest full-day event dedicated to omnichannel marketing. The 2020 Video Everywhere Summit will be held this fall in New York.
In 2018, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
About LiveXLive Media
Headquartered in Los Angeles, California, LiveXLive Media, Inc. (NASDAQ: LIVX) is a global digital media company focused on live entertainment. The company operates LiveXLive, the first ‘live social music network,’ delivering premium livestreams, digital audio and on-demand music experiences from the world’s top music festivals and concerts, including Rock in Rio, EDC Las Vegas, the Montreux Jazz Festival, and many others. LiveXLive also gives audiences access to premium original content, artist exclusives and industry interviews. For more information, visit www.livexlive.com and follow us on Facebook, Instagram and Twitter at @livexlive.
About DPAA
Founded in 2006, DPAA is the leading global organization for all advertising and content outside the home. DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
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Barry Frey on Twitter: @barryfrey
CONTACT
Mark Braff
Braff Communications LLC
201-612-0707
mbraff@braffcommunications.com