RESTON, Va., July 15, 2021 – Comscore (Nasdaq: SCOR), a trusted partner for planning,

transacting and evaluating media, today announced an agreement with GSTV, a data-driven,

national video network delivering targeted audiences at scale across tens of thousands of fuel

retailers. Under the agreement, Comscore will report on digital ad impressions, reach, and

frequency by market and demo for GSTV’s national video network.


This new offering is part of Comscore’s continuing innovation in digital out-of-home (DOOH)

measurement. It is being integrated into Comscore’s signature Media Ratings solutions as part

of its Plan Metrix Multi-Platform  planning tool in the US.


“We’re thrilled to be partnering with Comscore to offer advertisers trusted, third-party

reporting on the scope and scale of GSTV’s national viewership,” said Eric Z. Sherman, EVP

Insights & Analytics, GSTV. “We share Comscore’s commitment to transparent, accountable

measurement for video across all platforms, wherever it is viewed.”


“We are excited to deepen our partnership with GSTV by providing granular insights into

consumer behavior at fuel retailers nationwide,” said Gary Warech, Executive Vice President,

Comscore. “As a recognized leader in DOOH, GSTV’s addition to the Comscore family further

illustrates our commitment to the industry.”


Previously, GSTV and Comscore have partnered to help marketers measure campaign

effectiveness by quantifying the effect of GSTV ad exposure on client business outcomes like TV

tune-in and website visitation lift.


Building the Future of OOH Measurement

GSTV is the latest company to collaborate with Comscore for OOH measurement as Comscore

continues to incorporate this important media channel into its industry-leading cross-platform

product suite. Earlier this year, Comscore joined with leading DOOH and OOH groups DPAA and

the Out of Home Advertising Association of America (OAAA) to help advance OOH

measurement and ensure that its product innovation was informed by the leading voices in the



As part of its focus on delivering the next generation of OOH measurement, Comscore is

developing solutions to precisely measure traditional outdoor platforms such as roadside

billboards, street furniture, and place-based advertising platforms that are designed to reach

consumers in retail spaces, business and medical offices, entertainment venues, transportation

hubs and cinema.

Measured DOOH audiences will be made available to advertisers and agencies through

Comscore Plan Metrix  Multi-Platform and existing APIs. Plan Metrix  combines consumers’

desktop and mobile behavior with detailed information about their lifestyles, interests,

attitudes, demographics, and behaviors for a unified and unduplicated view.



About Comscore

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media

across platforms. With a data footprint that combines digital, linear TV, over-the-top and

theatrical viewership intelligence with advanced audience insights, Comscore allows media

buyers and sellers to quantify their multiscreen behavior and make business decisions with

confidence. A proven leader in measuring digital and TV audiences and advertising at scale,

Comscore is the industry’s emerging, third-party source for reliable and comprehensive crossplatform

measurement. For more information, visit



About GSTV

GSTV is a data-driven, national video network delivering and engaging targeted audiences at

scale across tens of thousands of fuel retailers. Reaching 1 in 3 American adults monthly, GSTV

engages viewers with full sight, sound, and motion video at an essential waypoint on their

consumer journey. Analysis of billions of consumer purchases demonstrates that GSTV viewers

spend significantly more across retailers, services, consumer goods and other sectors, following

a fuel transaction. While offering consumers entertaining and informative content, GSTV drives

immediate action and creates lasting brand impressions, delivering measurable results for the

world’s largest advertisers. Visit for more information and follow us

on LinkedIn and Twitter.





For Comscore

Neil Ripley

Head of Corporate Communications




Noelle Dong

Director, Marketing Communications