DPAA Leads Two Advertising Week Sessions
Adrian J Cotterill, September 25th, 2017
DPAA, the leading global organization for everything digital out-of-home, will lead a pair of Advertising Week sessions focusing on two timely elements of the sector’s rapid growth: location data and programmatic.
The panelists will examine the state of both technologies, present real world examples and make projections on how they will impact brands in the coming years. It is anticipated that some panelists will be announcing new digital agreements and application launches.
Barry Frey, President & CEO of DPAA and moderator of the panels told us “Digital out-of-home’s great strength is that is can reach today’s mobile consumer outside the home with relevant, targeted ads. These sessions will address some of the game-changing technology that is fueling the growth of the DOOH sector, and more importantly will focus on what it all means for the future of brands and how they will impact consumers.”