Coming off our very successful DPAA December events in NYC and London, I’m pleased to report that scores of DPAA members and brands joined us for a very frenetic, fact filled (and at times social) DPAA CES Experience!
Our members did an exceptional job of showcasing industry and individual company USPs in our interactive meetings with heads of brands and agencies as we heard the clients’ excitement and questions about OOH and DOOH! We learned of media and marketing plans from GroupM’s innovation across media with CTV and DOOH plus great guidance from United Airlines, Lenovo, and the vision for media going forward from agency CEOs at Havas and Assembly plus others!
The kickoff dinner with our friends and members at Mastercard and Canva brought exceptional dialogue, radical connecting, and Bellagio’s spectacular fountains to all in attendance. The DPAA Private Event gave us a chance to learn deeply about AI from an exceptional Bloomberg analyst and then …THE SPHERE! Oh my! What an immersive, unique experience and lesson communicated via haptic seats, air control and the 18K way-high definition “Postcard from Earth” in our private area. As mentioned in my opening speech and recounted by many-we felt like kids again with a sense of wonder and excitement engulfing us!
On our floor tour, we engaged with new technologies of particular relevance to our industry. Samsung and LG transparent screens were the big hit with huge LEDs showing great promise for our DOOH industry–so my message to all… “watch this space.”
Online meetings are fine, but seeing everyone IRL is where ideas are generated, business takes place, old friends meet, and new friends are made! The energy was very positive, and we heard so many brands speak highly of the power of OOH advertising. Additional intimate chats occurred with leaders from Boehringer Ingelheim, Carat, and Stagwell’s political agencies.
Because these sessions are small and interactive, members learned and engaged with these thought leaders. Discussions were far ranging from how brands view OOH today, to the importance of data, to the opportunities in political, pharma and the evolving creative in DOOH.
With CES behind us, and once again proving itself as a great way to kick off the calendar year of discussions in our industry, we now look ahead to what’s next. Coming up, join us at our Monthly Member Webinars, March Town Hall and POSSIBLE in Miami, April 15-17, where again DPAA will partner in the event with DPAA client meetings, member discount passes, dinner and sessions.
And given plethora of early interest this year, we’ve already started to build out the DPAA Cannes Lions Experience for June. Brand/agency interactive meetings, group dinners, networking events, accommodation support, plus off-site day trips!
To join us in Cannes, where you can’t walk down the street and not run into a major brand, please contact us soonest! Hope to see you soon.